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TV Commercials: How to Make Them
book

TV Commercials: How to Make Them

by Ivan Cury
January 2013
Beginner content levelBeginner
256 pages
6h 59m
English
Routledge
Content preview from TV Commercials: How to Make Them

2 Client

 

 

It's hardly a surprise that companies as divergent as General Motors, The Men's Wearhouse, and local retailers like Joe's Auto Repair all want to increase sales and achieve higher profits. They want to get a larger percentage of the market, appeal to a larger customer base, and generally achieve greater brand awareness. Quite apart from the budgets, their advertising approaches are very different, as are their needs. Surprisingly, they are also alike in many ways. Those differences and parallels are very significant to clients, to their agencies, and to those who make their commercials.

For the most part, clients with a limited budget tend to come from a local retail or service community, rather than from a national or manufacturing ...

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Publisher Resources

ISBN: 9780240805924