O'Reilly logo

TV Commercials: How to Make Them by Ivan Cury

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

4 Preproduction

 

 

Regarding television, film production, or for that matter any job working in commercials, the first thing you'll need is a job. “The most important part of being a director is having a job.” That's attributed to Eric Von Stroheim, who probably never shot any commercials.

The second thing to know is that while getting the first job is very important, getting the second job from the same client is the moment of truth. It's particularly gratifying if they're nice to work with, need to make a lot of commercials for a long time, pay a lot of money, and you get to be the one who makes them.

There are three phases to film or video commercial production or, for that matter, to production of any kind.

  1. Preproduction: All the time and ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required