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TV Commercials: How to Make Them by Ivan Cury

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7 Post-Plus—Audio/Graphics/Animation

 

 

Almost every commercial made requires special postproduction work in the area of audio, graphics, and animation.

Audio: Working with narration, sync-sound, and/or adding music and perhaps sound effects.

Graphics: Adding titles, the clients' name, phone numbers, legal notices, disclaimers, lower-third supers, etc.

Animation: Animated graphics or type, or a totally animated spot.

This chapter is intended as an introduction to these three enormously important areas, in which attention to detail is paramount. It outlines what the client, agency, or production company producer needs to bring to the audio suite or to the graphics or animation company.

Audio

It doesn't matter how much the production costs, audio ...

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