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TV Outside the Box by Neil Landau

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Chapter 3

Comparing the Brands

Before the Revolution

Watching TV used to be so simple. Tune in, channel surf to see what’s on (or what’s on next) and basically get sucked into the best option at that particular hour, in that time slot. Add a drink and snacks and become a human couch potato. Sheer bliss.

If you’re a Millennial, you’ll add another handheld device (iPhone, iPad, etc.) to be truly happy so you can watch TV and check your Facebook newsfeed and/or text and/or Tweet and/or Facetime and/or Snapchat and/or Instagram. Somewhere along the way, ADD (Attention Deficit Disorder) became ADHD (Attention Deficit Hyperactivity Disorder) that in many ways has become the new normal. It’s not just kids; we all seem to need constant stimulation. We’re ...

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