Chapter 9


When it comes to the web episode, you have to go back to its original trailblazer, Felicia Day and her seminal web series, The Guild. Created, written by and starring Day as Cyd Sherman (aka Codex), the The Guild premiered on YouTube in 2007 before concluding its long run in 2012. Day was, and continues to be, the dominant force in this digital space through Geek & Sundry, her branded YouTube channel and multimedia production company, funded through her overall deal with Legendary Pictures Television (see my interview with Day in Chapter 1: Gamechangers).

In 2009, the “webisode” became official: Merriam-Webster added the slang term to its dictionary. The new noun, which had first started being bandied about in the mid-‘90s, ...

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