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#tweetsmart by Jesse S. McDougall

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Chapter 2. The Tweet & Eat

I’ve had the idea for this project bouncing around in the back of my head for a few years. It first came to me when I was probably hungry, and watching the “Inspired Burrito” restaurant chain Boloco (@boloco) interact with their audience on Twitter. Boloco is a relatively new burrito restaurant chain that started in Boston, Massachusetts, and they do a great job of customer care on Twitter.

I went to school in Boston for a few years and even though Twitter didn’t exist when I was in school, I thought it would have been cool if such a restaurant used social media to get Boston’s huge and hungry student population out of their dorms and engaging with their food out in the world. Hence, this idea for the Tweet & Eat was born.

This project can work with any number of different types of businesses, but I always see it working most effectively with hungry college students, and therefore I will use a fictional burrito place as an example—NOT Boloco, of course, as I don’t want to play favorites. (Hi @Boloco!)

Try it out for yourself and riff as needed.

This project makes use of what I think to be the most powerful and most interesting potential of social media—audience engagement and interaction in the real world. In this project you will pack your goodies—whether burritos, or hats, or books—into a vehicle and drive them into the nearest city or town with your desired ...

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