Chapter 8. Treasure Hunt
Want to know what’s more fun than a treasure hunt? Well, I’ll tell you. Nothing.
This project is a favorite of mine. It—like all my favorites—combines the power of Twitter with action in the real world. There’s something so satisfying about turning tweets into motion. Whenever I watch a Twitter treasure hunt or some similar project that’s got people running all around, I’m always reminded of being eleven years old and talking to my brothers and friends over our cheap walkie-talkies. Even though we were just playing in the woods behind our suburban house, with these “global” communication devices, we could inspire, organize, and mobilize great imaginary campaigns. We would hunt for treasure, storm distant battlefields, and perform clandestine reconnaissance missions to save our little sister from the sandbox—all before it was time for our olive-loaf sandwiches. #omnomnom
This project captures that spirit of youth and combines it with cut-throat consumerist bargain-hunting. What could be better?!
In this project you’re playing the role of a bumbling pirate who has buried (and lost) some treasure in the world. And, since we’re dealing with hiding some actual physical goods in this case, this project is best performed in a well-defined physical location—such as at a mall, shopping plaza, city center, school, trade show, or conference.
The concept is simple. You, as the organizer, hide something of value somewhere within the event or venue. Then, ...
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