February 2012
Beginner
108 pages
1h 52m
English
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
Chapter 14. A Picture is Worth 7.14 Tweets
If you’ve been shopping at any major retail site in the last year, you’ve probably noticed the “Share your Photos” links that sites have now integrated into product pages. Companies and merchants have taken a cue from the social media world and begun soliciting user-generated content for the sake of product promotion. The most popular form of which is the user-generated product shot.
Product shots take many forms: a laptop on a clean desk, a t-shirt in a bar, a stuffed bear on a ski lift, and so on. They can be funny or illustrative or exciting. But no matter style or tone of the photo, they all show products being used by happy customers out in the real world. This is a valuable community-building and marketing asset, and therefore, companies mine their customer communities for this photographic gold all the time.
You, however, can go a few steps beyond simply putting a request for product shots on your product pages. You have an active and engaged Twitter audience at your disposal, and having fun with product shots is a great way to build enthusiasm and community.
You may be asking, “Twitter for photos?! Isn’t that Flickr?” And yes, sorta. Flickr is a great photo sharing site. But Twitter is the right place for this project, and I’ll tell you why below. But before I get to that, it’s useful to explain the process through which we came to have Twitter photo sharing.
When Twitter launched in 2006, it had no capacity for sharing ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.