Key 10 Outcomes and Ethics. Thinking Ahead in a Framework for Behavior
Every company knows, in exacting detail, the products and services it delivers to customers. Yet few companies search ahead to consider possible outcomes resulting from the life-cycle of their products and services, and from what the company does and how it acts. Outcomes may greatly benefit the company, or they may greatly harm, or even destroy, the company.
Outcomes can be defined as the unintended and unexpected consequences from: (1) the handling, use, and disposal of the com-pany’s products, and (2) what the company does and how it acts.
Based on how they operate, every company develops a character, or characteristics of behavior; an ethos. Companies often express their ...
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