CHAPTER 5

Static, Dynamic, and Interactive Data

Static versus Dynamic Data

Most information on websites is classified as static data, which may be defined as data that, once disclosed, does not change. Dynamic data, on the other hand, does change, often as new or updated data becomes available.

The problem with static data is that everything in the world changes. People change, as does their place of employment, age, income, preferences, and so on. Therefore, as soon as data are recorded, data decay sets in. The data become obsolete or, in the usual vernacular, lose quality. Many businesses have realized that they are trying to make decisions with low-quality data. Investment decisions are no different. Good, up-to-date data are necessary for ...

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