November 2008
Intermediate to advanced
54 pages
2h 34m
English
book
Twitter and the Micro-Messaging Revolution: Communication, Connections, and Immediacy—140 Characters at a Time
by Sarah Milstein, Ben Lorica, Roger Magoulas, Tim O'Reilly
Content preview from Twitter and the Micro-Messaging Revolution: Communication, Connections, and Immediacy—140 Characters at a Time
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16 : Twitter and the Micro-Messaging Revolution
The Attention Economy
In mid-July 2008, Twitter acquired Summize, a company
that had created a search engine for Twitter content.
While Summize (now found at http://search.twitter.com
and shown below) has excellent search capabilities, it’s
even more interesting for its trending topics. The site lists
the ten most popular terms being discussed on Twitter,
refreshing them multiple times per hour. (In addition,
The Twitter search (http://search.twitter.com) looks at all the public posts (not just those made by people you follow). This query for Tampa Bay returned results
about the 2008 World Series. On the right side of the page are “trending topics”—popular topics that hour—along with options for refining your search.
17 : Twitter and the Micro-Messaging Revolution
Retweeting on the Rise
As micro-messaging grows, getting heard is becoming
a challenge. Some people turn to influential Twitter
users to retweet (i.e., repost) their messages, helping
the original messages get exposure—and making the
high-profile Twitterers nodes for redistribution.
We’ve lately seen an increase in retweeting among users
with the most followers: indeed, as shown in this graph,
the share of re-tweeting has tripled in recent months.
when you run a Summize search, the ...
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I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.