In This Chapter
Leveraging online social networks
Using viral marketing to promote your app
How to manage your own PR
Advertise your app
Make your app easy to find via search engines
As a developer, I know how exciting it is to invent and bring to life a new product. I also know how disheartening it can be to launch your product to the sound of crickets chirping. This scenario happens all the time to entrepreneurial software developers. It's a common pitfall to expect a barrage of users excited about your product right after you launch. In your heart, you know you've built something wonderfully useful and entertaining, but if nobody knows your application exists, they can't fall in love with it like you have.
If you don't love your project, how can you expect your users to love it? You can't. Consider moving on to another project you're excited about.
When your application has launched, your work has just begun. It's time to spread the word about your app. I cover several promotion strategies you can use in this chapter, but they all focus on driving traffic to your Web site. If you have a desktop or mobile application, you absolutely must have a central Web presence. From there you can direct visitors to download or purchase your application.
There are some common promotional strategies you can leverage to build your user base. The strategies I cover in this chapter include social media, viral marketing, public relations, advertising, and search ...