Chapter 3

W (Write): Why You Should Tweet Like Kanye

After coming up with a proposed Target for your overall organizational account, and for the individual campaigns you want to run on that account, the next step is to start implementing your strategies. This step, Write, is all about extending information within your chosen Target so that others can learn what your Twitter account and your organization are all about.

Joining Twitter, Getting Started, and Jumping on Mobile Tweeting

When I give trainings, there is a fine line between ensuring I give enough practical information on how to get started on Twitter and not overexplaining the basics of Twitter to veterans. Sometimes individuals suggest that I should walk through the actual signup process ...

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