Chapter 4

E (Engage): Tools to Win

Twitter allows you the chance to reach a wider audience than ever before. But unless you're Kanye, that vast audience might not take notice the minute you start tweeting. To get your writing noticed, you need to Engage.

At first, this can seem overwhelming. The key is in learning how to get your words in front of users who care. Connecting your Tweets with existing relevant information that people are already viewing on Twitter—or making your own Tweets the relevant information that others are looking for—should be your goal. The Twitter platform allows a variety of built-in functionalities to help you reach this aim. In this chapter, we'll look at exactly how to do so to best Engage on Twitter.

Built-in Functionality ...

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