Chapter 5

E (Explore): Finding Everybody, and Bringing Everybody to You

No one wants to tweet in a bubble. One way to ensure that your Tweets are not only reaching more individuals, but are also encompassing increasingly relevant topics, is to consistently look for new information, new followers, and new influencers on Twitter. Let's explore some of the best ways to do so.

Finding Yourself

Once your organization is on Twitter, it's essential to regularly search for mentions of the organization. By finding out what others are saying about you, you can connect with individuals who already like you. You can even try to change the minds of those who don't. In sum, searching for yourself will help you do three important things:

1. Strengthen relationships ...

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