Chapter 7

Applying the T.W.E.E.T. Framework

There is no magic bullet to excelling on Twitter, but there are clear, measurable ways to reach success. In this chapter we'll look at applying the entire T.W.E.E.T. model. By practicing the five key steps in the framework, we will see exactly how the model works to help organizations succeed.

Case Study 1: Inua

Inua is a fictitious non-profit organization based in Nairobi, Kenya, that works to provide important services to pregnant, HIV-positive women who are facing extreme poverty. Inua, which means “uplift” in Kiswahili, is a 501(c)(3) non-profit organization that is registered in Boston but operates in ten women's centers throughout Nairobi. The centers house mothers during their pregnancies and ...

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