Chapter 2. Who's Using Twitter for What?
Who, exactly, is using Twitter these days? A gadget-addicted tech geek? A twenty-something born-to-be-wired? Someone who has nothing better to do all day than post mind-numbing tweets?
Of course not! These days Twitter crosses a wide swath of people from all walks of life. This book teaches you how to reach these people and deliver your marketing message appropriately. Let's walk through some Twitter demographics relating to the kinds of individuals using Twitter. Then let's break out the various types of individuals and entities you're likely to come across on Twitter.
Chapter Contents
Demographics
Individual Users
Bots, Games, and Memes
Small and Home-Based Businesses
Not-for-Profits: Charities, Causes, The ...
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