Chapter 9. Week 6: Establish Goals and Get Corporate Buy-In

Chapter 8, "Week 5: Develop a Successful Twitter Strategy," demonstrated the importance of determining your Twitter objectives. Hopefully, the analysis and exercises helped clarify important objectives for you. These objectives, both short-term and long-term, will steer what you do as you deliberately plan your Twitter marketing strategy and how to execute it.

Chapter Contents

  • Monday: Establish Objectives

  • Tuesday: Measure and Report Upon Your Objectives

  • Wednesday: Determine Tweet Topics

  • Thursday: Assign Resources

  • Friday: Get Company Buy-In

Monday: Establish Objectives

The topic of establishing your objectives may look familiar: you've been jotting down your ideas for objectives and thinking about ...

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