Chapter 13. Week 10: Prepare for Crisis Management
The inspirations for this week's chapter are two high-profile public relations crises exacerbated by the speed at which bad news spreads on Twitter. Let's start this week a little differently by discussing these cases to give you the appropriate perspective before we describe how to create your own Twitter crisis management plan.
Chapter Contents
The Reality of Twitter Crises
Monday: List Potential Crises
Tuesday: Create a Fire Drill
Wednesday: Write a Crisis Management Action Plan
Thursday: Know How to Really Say "I'm Sorry"
Friday: Distribute Your Crisis Action Plan
The Reality of Twitter Crises
Twitter's real-time platform probably makes its greatest impact when there's news to spread. We've already ...
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