Chapter 13. Week 10: Prepare for Crisis Management

The inspirations for this week's chapter are two high-profile public relations crises exacerbated by the speed at which bad news spreads on Twitter. Let's start this week a little differently by discussing these cases to give you the appropriate perspective before we describe how to create your own Twitter crisis management plan.

Chapter Contents

  • The Reality of Twitter Crises

  • Monday: List Potential Crises

  • Tuesday: Create a Fire Drill

  • Wednesday: Write a Crisis Management Action Plan

  • Thursday: Know How to Really Say "I'm Sorry"

  • Friday: Distribute Your Crisis Action Plan

The Reality of Twitter Crises

Twitter's real-time platform probably makes its greatest impact when there's news to spread. We've already ...

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