Book description
An introductory guide to effectively using Twitter to grow your business!
The field of social media marketing is exciting, cutting-edge, and...open to almost anything! Twitter's style of quick remarks lends itself to a carefree, conversational tone, ripe for passing along a plug, sharing a suggestion, or referencing a recommendation. This fun and friendly book is an excellent first step for gaining insight on how to effectively use one of the most popular social media tools to expand the success of a business.
In addition to covering the basics of Twitter, this easy-to-understand guide quickly moves on to techniques for incorporating a Twitter strategy into your marketing mix, combining new and old media, building your network, using Twitter tools, and measuring your success.
Examines how Twitter's style for character-count caps and real-time posting allows for unique marketing opportunities
Analyzes several real-world examples of successful strategies for marketing on Twitter
Discusses ideas for promoting brands on Twitter, building a following, communicating better with followers, and driving traffic to a Web site
Shares the top Twitter applications
So get chirping and put Twitter to work for your marketing needs today!
Table of contents
- Copyright
- About The Author
- Author's Acknowledgments
- Publisher's Acknowledgments
- Introduction
- I. The Future of Twitter in Business
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II. Building and Implementing Your Twitter Marketing Roadmap
- 3. Combining New and Old Media Marketing
- 4. Planning Your Twitter Marketing Strategy
- 5. Being Productive with Your Twitter Marketing Plan
- 6. Measuring the Success of Your Marketing Plan
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III. Devising Online Strategies for Twitter Marketing Domination
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7. Building Your Personal Twitter Tribe
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7.1. Building Your Twitter Network
- 7.1.1. Determining the best way to build your network
- 7.1.2. Finding friends and professional contacts
- 7.1.3. Searching for followers based on interests and keywords
- 7.1.4. Identifying industry leaders and evangelists
- 7.1.5. Hunting down your competition
- 7.1.6. Finding the locals
- 7.1.7. Following #FollowFriday
- 7.1.8. Determining who's worth following
- 7.2. Quantity Over Quality
- 7.3. The Pros and Cons of Auto-DMs
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7.1. Building Your Twitter Network
- 8. Leveraging Your Twitter Tribe
- 9. Reaching Your Customers
- 10. Creating Quality Content on Twitter
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7. Building Your Personal Twitter Tribe
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IV. Implementing Twitter Strategies for Offline Marketing Domination
- 11. Promoting to Attract Sales Leads
- 12. Improving Your Customer Service
- 13. Relating to the Public
- 14. Building Thought Leadership on Twitter
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V. The Part of Tens
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15. Top Ten Do's on Twitter
- 15.1. Do Be Honest
- 15.2. Do Have a Sense of Humor
- 15.3. Do Interact with Your Followers
- 15.4. Do Use TwitPic
- 15.5. Do Tweet on a Regular Basis
- 15.6. Do Use a Profile Picture
- 15.7. Do Fun Stuff Every Day
- 15.8. Do Stick to a Schedule
- 15.9. Do Say Thank You
- 15.10. Do Add Your Twitter Name to Your Business Card
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16. Top Ten Don'ts on Twitter
- 16.1. Don't Auto-DM
- 16.2. Don't Say It on Twitter When It's Better Said in Person
- 16.3. Don't Gather Too Many Followers Too Fast
- 16.4. Don't Forget Your Marketing Strategy
- 16.5. Don't Follow for the Sake of Following
- 16.6. Don't Use the Web Platform
- 16.7. Don't Create Too Many Accounts
- 16.8. Don't Give a Hard Sell
- 16.9. Don't Ignore Others
- 16.10. Don't Have an Uneven Following/Follower Ratio
- 17. Top Ten Thought Leaders on Twitter
- 18. Top Ten Tools to Use for Twitter Productivity
- A. Great Twitter Marketing Ideas in 140 Characters or Less
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15. Top Ten Do's on Twitter
Product information
- Title: Twitter® Marketing For Dummies®
- Author(s):
- Release date: November 2009
- Publisher(s): For Dummies
- ISBN: 9780470561720
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