In This Appendix
Marketing and building your brand
Building relationships through Twitter
Talking to your followers
Retweeting and sharing
Gathering followers and following others
Using Twitter wisely
The one thing that keeps my love for Twitter growing in leaps and bounds is the people I interact with. Twitter is a mind-trust of brilliant people from all over the globe dedicated to one thing: sharing great content.
I asked folks from the world of Twitter to share some thoughts on how to use Twitter as a marketing tool; many marketing experts replied by tweet, so all the advice in this appendix comes to you in nuggets of 140 characters or less.
@DavidSpinks If you're not seeing results, it's probably not Twitter's fault, it's how you're using it. That's ok. Reevaluate why you're there and apply.
@BeerFoxTM Have you written a lot? Tweet the titles of all articles you have written, and each URL, so your followers can easily find them.
<Anonymous> Marketing is about promoting what your expertise is & how that is advantageous to someone else. Now get tweeting that!
@watsonk2 Tweet 80% content that readers will find helpful and 20% self promotion. A good mix will get you farther than 100% promotion.
<Anonymous> Find the perfect balance between the quantity of your tweet versus the quality.
<Anonymous> If business has taught you anything it is that you have to pick a niche. Apply that to Twitter.
@Arsene333 Think of Twitter ...