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Twitter® Marketing For Dummies® by Kyle Lacy

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Appendix A. Great Twitter Marketing Ideas in 140 Characters or Less

In This Appendix

  • Marketing and building your brand

  • Building relationships through Twitter

  • Talking to your followers

  • Retweeting and sharing

  • Gathering followers and following others

  • Using Twitter wisely

The one thing that keeps my love for Twitter growing in leaps and bounds is the people I interact with. Twitter is a mind-trust of brilliant people from all over the globe dedicated to one thing: sharing great content.

I asked folks from the world of Twitter to share some thoughts on how to use Twitter as a marketing tool; many marketing experts replied by tweet, so all the advice in this appendix comes to you in nuggets of 140 characters or less.

Marketing

@DavidSpinks If you're not seeing results, it's probably not Twitter's fault, it's how you're using it. That's ok. Reevaluate why you're there and apply.

@BeerFoxTM Have you written a lot? Tweet the titles of all articles you have written, and each URL, so your followers can easily find them.

<Anonymous> Marketing is about promoting what your expertise is & how that is advantageous to someone else. Now get tweeting that!

@watsonk2 Tweet 80% content that readers will find helpful and 20% self promotion. A good mix will get you farther than 100% promotion.

<Anonymous> Find the perfect balance between the quantity of your tweet versus the quality.

<Anonymous> If business has taught you anything it is that you have to pick a niche. Apply that to Twitter.

@Arsene333 Think of Twitter ...

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