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Twitter® Marketing For Dummies® by Kyle Lacy

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Chapter 1. I Tweet, You Tweet, We All Tweet: Twitter and Your Business

In This Chapter

  • Discovering Twitter

  • Marketing your business on Twitter

  • Throwing out traditional marketing methods

Imagine a world in which millions upon millions of potential customers are talking, sharing ideas, and shaping new realms of communication. This new online platform has blasted through traditional marketing and communication concepts and created a world in which collaboration and customers are king. This world exists as Twitter (www.twitter.com).

Twitter has exploded, with growth rates of 1,382% year-over-year and over 6 million members as of this writing. All those Twitter users are potentially waiting for you to communicate with them. When you start using Twitter for your business, you're entering a new phase of Internet marketing in which you discuss your brand on a daily basis and send out your thoughts in bursts of 140 characters or less. You're on the leading edge of a communication and cultural transformation in the business landscape of the world. Isn't this exciting?

Twitter has disrupted the traditional marketing process and placed the customer in control of the marketing message. But don't fret! The future of marketing is bright — never before have you had such possibilities for growing your business. Twitter enables you to find potential customers quickly and easily and communicate with them with only a few keystrokes.

This chapter introduces you to the key concepts of marketing your business ...

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