In This Chapter
Choosing the right target market
Creating goals that deliver results
Crafting the right message to share
Defining the tactics that produce results
The place to start when you need to develop a strategy for a business or a product is, of course, a business plan. Developing a Twitter marketing strategy helps you, your employees, and your business make marketing on Twitter successful.
The same concept applies to a traditional marketing plan. Every business in the world should write a business and marketing plan so that it can create a successful environment for the business. Think of your Twitter marketing strategy as a road map. You're developing a map, a sort of guide, that can lead you to the wonderful world of business success in the land of Twitter!
The first step to developing a successful journey is to decide where you want to go. Likewise, when you're developing a Twitter marketing plan, the first step is to determine your goal.
In this chapter, I tell you some of the tools and techniques that you can use to build and maintain a successful Twitter marketing strategy.
You can think about the concept of a destination for your Twitter marketing plan in a couple of ways. A good analogy is to think of your Twitter marketing strategy as a road trip. When you build a Twitter marketing strategy, the most important thing you do is set a destination — meaning the overall goal or ...