O'Reilly logo

Twitter® Marketing For Dummies® by Kyle Lacy

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

Chapter 4. Planning Your Twitter Marketing Strategy

In This Chapter

  • Choosing the right target market

  • Creating goals that deliver results

  • Crafting the right message to share

  • Defining the tactics that produce results

The place to start when you need to develop a strategy for a business or a product is, of course, a business plan. Developing a Twitter marketing strategy helps you, your employees, and your business make marketing on Twitter successful.

The same concept applies to a traditional marketing plan. Every business in the world should write a business and marketing plan so that it can create a successful environment for the business. Think of your Twitter marketing strategy as a road map. You're developing a map, a sort of guide, that can lead you to the wonderful world of business success in the land of Twitter!

The first step to developing a successful journey is to decide where you want to go. Likewise, when you're developing a Twitter marketing plan, the first step is to determine your goal.

In this chapter, I tell you some of the tools and techniques that you can use to build and maintain a successful Twitter marketing strategy.

Setting a Destination for Your Marketing Strategy

You can think about the concept of a destination for your Twitter marketing plan in a couple of ways. A good analogy is to think of your Twitter marketing strategy as a road trip. When you build a Twitter marketing strategy, the most important thing you do is set a destination — meaning the overall goal or ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required