Twitter® Marketing For Dummies®

Chapter 5. Being Productive with Your Twitter Marketing Plan

In This Chapter

• Managing your time on Twitter

• Using Web tools for time management

• Making your time on Twitter productive

If you want to have long-term success with Twitter (and other social media), you need to effectively manage your time and avoid burnout. If you're like me, you're a busy professional and probably have more than 20 different things to do before 8:00 a.m. and 30 things to do before noon. But if you can spare 15 to 30 minutes a day, you can get the most out of Twitter through repetition, planning, and being proactive.

This chapter takes a look at how proper planning and support can help you maximize your time on Twitter. If you follow the advice in the following pages, you can successfully manage your time and content on Twitter.

Creating a Time-Management Strategy for Twitter

"I don't have time," many people say when they explore Twitter and other social media tools. "I'm already too busy, how am I supposed to squeeze in one more thing?"

"It's like eating an elephant," I sometimes say to these people (because I'm a little clever and more than a little weird). "You eat it one bite at a time."

Managing Twitter involves managing your time. If you look at Twitter as some big elephant that you have to eat all at the same time, you'll never get it done. But if you start small — one bite at a time — you can master the thing in less than a week.

Avoiding Twitter overload

At times, you may become overwhelmed by all the information, ...