In This Chapter
Identifying who on Twitter wants what you offer
Getting current customers to sing your praises
Directing twitterers to your Web site or blog
Using proper Twitter etiquette
Who are your customers? Where do they live? What do they like, buy, use, watch, read, or drive? If you keep track of your customer base, you should be able to figure out who your best customers are (those who are likely to buy more or buy more often from you) and where you can find them.
For example, if you're a marble manufacturer and sell to marble collectors, your typical customer is male, lives in a big city, and is in his 30s or 40s. If you have an ice cream shop, you know your typical customer comes from a 5-mile radius around your store. If you have a coffee shop, your typical customers may be small-business people and entrepreneurs who have business meetings during the day.
As discussed in Chapter 3, the great thing about using Twitter is that you can reach customers in a whole new way:
You can find your exact customer, not an approximation of one.
You can reach your customers right where they are, instead of advertising in places they're likely to be.
You're sending your message only to people who care about marble collecting, so you don't have to waste ink and money on people who don't.
You can create frequent — even daily — content and get that content to your customers at all hours of the day, not once a month or only during special events.
You aren't spending ...