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Twitter® Marketing For Dummies® by Kyle Lacy

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Chapter 15. Top Ten Do's on Twitter

In This Chapter

  • Behaving yourself and having fun

  • Using pictures to connect with followers

  • Planning your Twitter time

  • Putting your username on your business cards

This chapter lists the top ten best practices to use when you're marketing yourself and your product(s) on Twitter.

Do Be Honest

You're honest in your life, in general, right? Honesty is king when it comes to using Twitter for marketing purposes. This concept can relate more to the public-relations side of business, but never lie when it comes to sharing content on Twitter.

People come to respect you for being honest when you use Twitter. When they respect you, they can help drive traffic to your Web site by sharing your content, and that simple step is an important key to success on Twitter.

Do Have a Sense of Humor

Humor goes a long way when sharing content on Twitter. If your followers find a certain comment funny, they may retweet and share that content with their followers. The entire idea of using Twitter for marketing is to get the people who already follow you to share your content with the people who follow them. That's viral marketing at its finest.

If you're having trouble being funny in 140 characters or less, find a couple of quotes from comedians, such as Jerry Seinfeld or Jim Gaffigan, and tweet them out to the masses. These quote tweets can help you share valued content and promote your funny side. You don't need to be funny to use a funny person's content. Also, make sure you add ...

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