Twitter Power 3.0: How to Dominate Your Market One Tweet at a Time

Introduction

It seems like just yesterday that my publisher asked me to write the first edition of Twitter Power. With just more than 5,000 followers to my name in 2008, I was an early adopter of the now-ubiquitous social media site known for 140-character posts.

It thrills me that the first and second editions of Twitter Power have become the top-selling books in the world on the subject of using Twitter! I knew that Twitter was onto something, but I never imagined that it would become such a significant part of our culture.

The hashtag is now a part of our discourse and has influenced many other social media sites to include hashtag support on their service.

The Twittersphere's ability to discover and broadcast breaking news faster than any of the major networks makes every member a potential man or woman on the street.

The connection we feel with musicians, celebrities, politicians, athletes, and authors has never been greater because Twitter has allowed us to interact with some of the people whom everyone knows.

And businesses are discovering that Twitter is an incredibly powerful branding tool useful for engaging with prospects and customers, as well as providing top-quality customer support.

With more than 250 million monthly active Twitter members and a member base exceeding 1 billion accounts, the Twitter hashtag and well-known @username appear on television shows, in film promotions, on billboards, in magazines, and in a variety of other promotional materials.

Twitter ...