Chapter 12. The Social Side of Twitter

In This Chapter

  • Using Twitter as a support system

  • Connecting with people

  • Making new friends

  • Deciding who to follow

  • Getting quick answers

  • Sharing information

Just as businesses can benefit from using Twitter to build goodwill, communicate with stakeholders, and establish personal relationships with customers (which we talk about in Chapter 11), the service can likewise be used by individuals to build strong social connections. Through these connections, one can tap a wealth of resources that were heretofore unavailable due to limitations of time or distance.

As we show in this chapter, your Twitter network can help in a myriad of ways that range from the prosaic (such as recommending a favorite pizza place in an unfamiliar town) to life-saving (coordinating disaster relief efforts in real time). We also go into detail about the social benefits of strong Twitter connections and provide tips for building and participating in a supportive Twitter community.

Using Twitter as a Support System

Most people don't realize this, but Twitter is a support system for your support system. Twitter keeps you connected in real time with the people in your life, providing support to your support system itself.

Many users instinctively turn to their Twitter network when they need to commiserate over a loss for their favorite sports team, when they get a promotion or a new job, when they lose a loved one, or when anything else happens that they want to share with a supportive ...

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