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TYPE, IMAGE, MESSAGE
159159
PROJECT (LEFT)
Poster: Il lavoro delle donne nei
borghi rurali del pesarese
(The work of women in
rural districts)
CLIENT
Comune di Pesaro
Servizi Culturali
Pesaro, Italy
Leonardo Sonnoli
CODEsign
Rimini, Italy
Type and image become one as
the giant d (for donne,
“women”), along with a tag
announcing the date and time
of the event, is “pinned” onto
the poster for an event
celebrating women’s work.
PROJECT (RIGHT)
Poster: ABC reading
pedagogy lectures
CLIENT
Comune di Pesaro
Biblioteca Centrale
Pesaro, Italy
Hand shadows mix with
letterforms to reach the
audience for a children’s
reading program at a library.
PROJECT (LEFT)
Poster for book presentation:
La discaria (The Dump)
CLIENT
Comune di Pesaro
Biblioteca Centrale
Pesaro, Italy
The letterforms that spell la
discarica (“the dump”) become
part of a seamless composition
of type and image for a library
program about Paolo Teobaldi’s
ironic novel of the same name.
PROJECT (RIGHT)
Poster: AIDS tra utopia a
realta: La centralita della
persona (AIDS between
utopia and reality: The
importance of the person)
CLIENT
Various sponsors
The man’s head is integral to
the letterform A from the
word AIDS, in this poster
promoting a conference on the
role of men in the prevention
of the disease.
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TYPE IMAGE MESSAGE
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INVERSION
PROJECT
Poster: Tradurre, Tradire,
Condurre, Condire
CLIENT
Università Iuav di
Venezia, Architecture
Venice, Italy
DESIGNER
Leonardo Sonnoli
CODEsign
Rimini, Italy
Folded typographic paper
objects can be interpreted
many ways in this poster
by Leonardo Sonnoli for a
series of design lectures.
Typography often exists in relation to paper—the printed page. Messages
left behind on small scraps of paper have an intimacy that sparks human
curiosity. We consider them chance information like fortunes in cookies,
once concealed and now uncovered.
In both of these pieces, hidden meanings take the form of paper
mementos. Their cryptic quality is enhanced by the fact that the
individual letters remain disconnected, either on separate folded panels
or on individual cardboard disks, strung together to make words. The
tactile quality of the photographs emphasizes the sense of craft, of the
human hand, in the forming of the messages. The impact of discovery is
further amplifi ed by the enlargement of the coded information within the
large poster format.
HIDDEN MESSAGES
Tradurre, tradire, condurre, condire (translate, betray, guide, avor) is the
message on Leonardo Sonnoli’s poster for a series of lectures and
workshops by fi ve contemporary graphic designers: Werner Jeker, George
Hardie, Francesco Messina, Uwe Loesch, and Sonnoli himself. The four
verbs summarize the designers’ varied approaches to translating
messages and amplifying, meaning. Keeping in this spirit, Sonnoli has
constructed cryptic crisscrossed intersections of words to further
activate their meaning.
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TYPE, IMAGE, MESSAGE
The clotheslines are reminiscent of ballet laces but have a contemporary
edge. The designer further explains, “The string is used to represent
the binding relationship between the choreographer’s plan and the
dancers’ performance.
PROJECT
Poster: Rendezvous
chorégraphiques de Sceaux
CLIENT
Les Gémeaux
Sceaux, France
DESIGNER
Michel Bouvet
Paris, France
PHOTOGRAPHER
Francis Laharrague
Fréjus, France
Letters strung together
create a message refl ecting
the improvisational quality
of a highly experimental
dance company.
In discussing the concept for this poster advertising a dance performance,
Michel Bouvet explained, “I wanted to use typography instead of any
classical vision of dance. Hand-lettered placards appear like found objects
bound onto a clothesline and span almost the entire width.
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