Type Rules!: The Designer's Guide to Professional Typography, Third Edition

PREFACE

This third edition of Type Rules! has been revised and expanded in a number of ways. The content has not only been updated to reflect current standards and practices in typography, design, and technology, but also significantly expanded to include a chapter on nonprint typography, which covers type on the Web as well as type in motion. All chapters have updated Techtips and Typetips, as well as several new exercises with examples of some very exciting student work.

• Techtips are instructional sidebars on how to achieve some of the typographic principles and techniques mentioned within, using the two most popular and widely used design applications: Adobe InDesign CS4 and QuarkXPress 8.0.

• Typetips are sidebars containing helpful hints and tasty tidbits explaining some of the information in more detail.

• And last, but definitely not least, the Exercises are tasks and assignments intended to assist in learning and understanding the typographic principles contained within, as well as applying them in actual design projects. These supplements, which follow each chapter, are intended for educators and students, but they can be used by anyone who wants to reinforce and apply the material within (and possibly wind up with some great portfolio pieces as well!).

This edition of Type Rules! has been written from the perspective of a Mac user using OS 10. Why? Although the PC still holds the lion's share of the personal computer market, the majority of graphic designers (excluding Web designers) ...