July 2010
Intermediate to advanced
272 pages
7h 40m
English
Content preview from Type Rules!: The Designer's Guide to Professional Typography, Third EditionBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
PREFACE
This third edition of Type Rules! has been revised and expanded in a number of ways. The content has not only been updated to reflect current standards and practices in typography, design, and technology, but also significantly expanded to include a chapter on nonprint typography, which covers type on the Web as well as type in motion. All chapters have updated Techtips and Typetips, as well as several new exercises with examples of some very exciting student work.
Techtips are instructional sidebars on how to achieve some of the typographic principles and techniques mentioned within, using the two most popular and widely used design applications: Adobe InDesign CS4 and QuarkXPress 8.0.
Typetips are sidebars containing helpful hints and tasty tidbits explaining some of the information in more detail.
And last, but definitely not least, the Exercises are tasks and assignments intended to assist in learning and understanding the typographic principles contained within, as well as applying them in actual design projects. These supplements, which follow each chapter, are intended for educators and students, but they can be used by anyone who wants to reinforce and apply the material within (and possibly wind up with some great portfolio pieces as well!).
This edition of Type Rules! has been written from the perspective of a Mac user using OS 10. Why? Although the PC still holds the lion's share of the personal computer market, the majority of graphic designers (excluding Web designers) ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.