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Type Style Finder by Timothy Samara

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A complete contrast to the idea of “dynamic, tranquility is serene and
slow, almost static—think warm milk or the gentle lap of waves on a
beach. Tranquility is nonconfrontational and restful, inviting the viewer
to ponder, to daydream, lulling them into a relaxed state of ease. Far
from dull or boring, tranquil typefaces and colors seduce with a kind
of rich smoothness and integrated form.
Magazine Cover
top, and detail, bottom
Time, Inc.
Martyn Thompson,
photographer
New York City USA
Tranquil
Moods
16
Considering typefaces in an effort to produce a restful state is a difficult
affair, as type, in its linear, rhythmic quality, is predominantly active.
While it often comes down to countering this surface activity by tinting
the type to a lighter density, or spacing the type more loosely to create
a slower reading rhythm, there are a selection of typefaces that, in their
inherent form, are far more tranquil than others. These include semibold
or even heavy script faces with an extremely low x-height—in which the
up-and-down motion of the strokes is reduced in favor of a sloping, side-
ways motion—as well as moderately extended sans-serif faces with sloping
shoulders, more elliptical bowls, and open apertures. Too extended, and
the stylized quality of the horizontal movement becomes self-conscious
and extreme, decreasing the tranquil aspect of the face. Serif faces with
slightly extended proportions, low contrast, and slow ductus are also rela-
tively inactive, producing a gentle motion through a line of text.
(Provision) Type Style Finder
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2 TSF_MOOD 1R_016–055_.qxd 9/13/05 6:51 PM Page 16
ITC Bookman
®
Light
Serif | Moderate Contrast |
Slightly Extended |
Linotype Library GmbH
www.linotype.com
info@linotype.com
+49 (0) 6172 484.418
JY Raj
Stylized Sans Serif | Slightly
Extended | Medium Weight |
JY&A Fonts Distributor
www.jyanet.com/fonts
Cisalpin
TM
Std Regular
Sans Serif | Medium Weight |
Large x-Height |
Abrupt Terminals |
Linotype Library GmbH
www.linotype.com
info@linotype.com
+49 (0) 6172 484.418
Sauna Roman
Sans Serif–Serif Hybrid |
Soft Terminals |
Lighter Medium Weight |
Underware
www.underware.nl
info@underware.nl
31 (0)70.42.78.117
Bodebeck
TM
Serif | Light Weight | Slight
Contrast | Slightly Condensed
Linotype Library GmbH
www.linotype.com
info@linotype.com
+49 (0) 6172 484.418
JY Koliba Ultra Light
Sans Serif | Uniform Strokes |
Moderately Extended |
JY&A Fonts
www.jyanet.com/fonts
Type Style Finder
17
TD
TD
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(Provision) Type Style Finder
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2 TSF_MOOD 1R_016–055_.qxd 8/17/05 12:47 AM Page 17
Moods Tranquil
Breughel
TM
Regular
Serif
|
Medium Weight
|
Modulated Strokes |
Linotype Library GmbH
www.linotype.com
info@linotype.com
+49 (0) 6172 484.418
ITC Souvenir
®
Medium
Serif
|
Bolder Medium Weight
|
Notable Contrast
|
Very Fluid
Ductus
|
Soft Terminals |
Linotype Library GmbH
www.linotype.com
info@linotype.com
+49 (0) 6172 484.418
Cronos
TM
Pro Regular
Sans Serif
|
Medium Weight
|
Slight Contrast |
Canted Terminals
|
Linotype Library GmbH
www.linotype.com
info@linotype.com
+49 (0) 6172 484.418
Diverda
TM
Serif Std Regular
Slab Serif
|
Medium Weight
|
Slight Contrast |
Linotype Library GmbH
www.linotype.com
info@linotype.com
+49 (0) 6172 484.418
Figural
TM
Book
Serif | Lighter Medium Weight |
Slight Modulation |
Linotype Library GmbH
www.linotype.com
info@linotype.com
+49 (0) 6172 484.418
ITC Legacy
®
Sans Book
Sans Serif
|
Lighter Medium
Weight
|
Slight Contrast |
Linotype Library GmbH
www.linotype.com
info@linotype.com
+49 (0) 6172 484.418
18
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TD
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2 TSF_MOOD 1R_016–055_.qxd 8/16/05 10:33 PM Page 18
Type Style Finder
Noa
TM
Std Regular
Sans Serif | Medium Weight |
Pronounced Horizontal
Emphasis | Large x-Height |
Linotype Library GmbH
www.linotype.com
info@linotype.com
+49 (0) 6172 484.418
Optima
TM
Nova Regular
Sans Serif | Heavier Medium
Weight | Notable Contrast |
Modulation
Linotype Library GmbH
www.linotype.com
info@linotype.com
+49 (0) 6172 484.418
Sabon
TM
Roman
Serif | Medium Weight |
Fluid Ductus |
Linotype Library GmbH
www.linotype.com
info@linotype.com
+49 (0) 6172 484.418
Linotype Brewery
TM
Light
Sans Serif | Very Light Weight |
Little Contrast |
Slight Modulation |
Linotype Library GmbH
www.linotype.com
info@linotype.com
+49 (0) 6172 484.418
ITC Stone
®
Informal Medium
Serif | Bolder Medium Weight |
Noticeable Contrast |
Fluid Ductus | Soft Terminals |
Linotype Library GmbH
www.linotype.com
info@linotype.com
+49 (0) 6172 484.418
Titus
Serif | Light Weight | Moderate
Contrast | Curved Terminals |
Linotype library gmbh
www.linotype.com
info@linotype.com
+49 (0) 6172 484.418
19
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TD
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2 TSF_MOOD 1R_016–055_.qxd 8/17/05 12:47 AM Page 19
Moods Tranquil
Trade Gothic
TM
Light
Sans Serif | Uniform Strokes |
Slightly Condensed |
Noticeably Open Counters |
Linotype Library GmbH
www.linotype.com
info@linotype.com
+49 (0) 6172 484.418
Univers
TM
53 Extended
Sans Serif | Uniform Weight |
Moderately Extended |
Linotype Library GmbH
www.linotype.com
info@linotype.com
+49 (0) 6172 484.418
Utopia
TM
Regular
Serif | Medium Weight | Fluid Ductus
Linotype Library GmbH
www.linotype.com
info@linotype.com
+49 (0) 6172 484.418
Maximus
TM
Serif | Notable Contrast |
Extended
Linotype Library GmbH
www.linotype.com
info@linotype.com
+49 (0) 6172 484.418
ITC New Baskerville
®
Roman
Serif | Medium Weight |
Fluid Ductus |
Linotype Library GmbH
www.linotype.com
info@linotype.com
+49 (0) 6172 484.418
Defused Regular
Sans Serif | Medium Weight |
Rounded Terminals |
T.26 Digital Type Foundry
www.t26.com
info@t26.com
888.T26.FONT
20
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2 TSF_MOOD 1R_016–055_.qxd 8/17/05 6:32 PM Page 20

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