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Type Style Finder by Timothy Samara

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(Provision) Type Style Finder
L805.130 / 4228
3 TSF_MOOD 2_pp056–089_.qxd 8/17/05 9:06 AM Page 62
Sporty typography calls for bold, simple faces with active rhythm. Sans-
serifs with a minimum of detail—bold strokes, perpendicular terminal
cutoffs and junctures, and more abrupt ductus between thicks and thins—
communicate strength and vigor. Modulation in the strokes of a sans-
serif— especially sans serifs that are of regular to slightly condensed width,
in which the change in stroke weight enhances tighter counters—creates
springiness and syncopated rhythm. Italic versions of these faces, especially
those with a deeper, more angled posture, add a measure of speed. Stylized
proportions, such as high or low crossbars in characters such as uppercase
E, F, and H, and noticeably smaller upper counters, in the lowercase E,
for example, induce an exaggerated up-and-down motion across the line.
Semibold slab serifs, or serif faces with graphic treatments for the serifs
or cross strokes themselves, bring a classical quality to the sporty message,
coupled with the geometric simplicity of the slabs or inclusions.Sometimes,
faces with true Roman proportion (sans serifs or serifs constructed using
square, half-square, and quarter-square widths) or references to Greek
lapidary characters (uniform weights, canted stems, and angled terminals)
call to mind the pomp of Olympic sports.
Event Poster
top, and detail, bottom
STIM Visual Communication
Timothy Samara
New York City USA
Sporty
In the spirit of gaming and athletics, visually communicating the
essence of sport means fresh, punchy color and typefaces that feel
strong, healthy, and adventurous.
Moods
62
(Provision) Type Style Finder
L805.130 / 4228
Calcite
TM
Pro Regular
Sans Serif | Medium Weight |
Italic | Condensed |
Linotype Library GmbH
www.linotype.com
info@linotype.com
+49 (0) 6172 484.418
Conga Brava
TM
Std Semibold
Slab Serif | Slight Italic Posture |
Modulation |
Linotype Library GmbH
www.linotype.com
info@linotype.com
+49 (0) 6172 484.418
Cronos
TM
Pro Semibold Italic
Sans Serif | Brush Details |
Uniform Strokes |
Slight Modulation |
Linotype Library GmbH
www.linotype.com
info@linotype.com
+49 (0) 6172 484.418
ITC Franklin Gothic
®
Demi Italic
Sans Serif | Bold Weight |
Uniform Strokes |
Linotype Library GmbH
www.linotype.com
info@linotype.com
+49 (0) 6172 484.418
Futura
®
Medium Condensed
Oblique
Sans Serif | Medium Weight |
Italic | Condensed
Linotype Library GmbH
www.linotype.com
info@linotype.com
+49 (0) 6172 484.418
Futura® Extra Bold
Condensed
Sans Serif | Black Weight |
Condensed
Linotype Library GmbH
www.linotype.com
info@linotype.com
+49 (0) 6172 484.418
Type Style Finder
63
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3 TSF_MOOD 2_pp056–089_.qxd 8/16/05 9:39 PM Page 63
(Provision) Type Style Finder
L805.130 / 4228
Moods Sporty
Laser
TM
Regular
Script-Sans Serif Hybrid |
Notable Contrast | Curved
Stems | Brush Details |
Linotype Library GmbH
www.linotype.com
info@linotype.com
+49 (0) 6172 484.418
Mano
TM
Regular
Sans Serif | Medium Weight |
Italic | Slightly Condensed |
Teardrop Bowls |
Linotype Library GmbH
www.linotype.com
info@linotype.com
+49 (0) 6172 484.418
ITC Mixage
®
Bold
Sans Serif | Bold Weight |
Modulation | Abrupt Joints |
Modulation |
Linotype Library GmbH
www.linotype.com
info@linotype.com
+49 (0) 6172 484.418
Neue Helvetica
TM
77 Bold
Condensed Oblique
Sans Serif | Bold Weight | Italic |
Condensed
Linotype Library GmbH
www.linotype.com
info@linotype.com
+49 (0) 6172 484.418
Noa
TM
Std Bold Oblique
Sans Serif | Medium Weight |
Condensed | Pronounced
Horizontal Emphasis |
Linotype Library GmbH
www.linotype.com
info@linotype.com
+49 (0) 6172 484.418
Pneuma
TM
Graphic | Bold Weight | Texture
Details | Italic Posture |
Linotype Library GmbH
www.linotype.com
info@linotype.com
+49 (0) 6172 484.418
64
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3 TSF_MOOD 2_pp056–089_.qxd 8/16/05 9:21 PM Page 64
(Provision) Type Style Finder
L805.130 / 4228
Type Style Finder
Sassoon
®
Primary Regular
Sans Serif | Lighter Medium
Weight | Slight Italic Posture |
Script Terminals |
Linotype Library GmbH
www.linotype.com
info@linotype.com
+49 (0) 6172 484.418
Serpentine
TM
Light Oblique
Sans Serif | Italic Posture |
Squared Bowls | Extended |
Linotype Library GmbH
www.linotype.com
info@linotype.com
+49 (0) 6172 484.418
Slipstream
TM
Graphic | Bold Weight |
Pronounced Italic Posture |
Linotype Library GmbH
www.linotype.com
info@linotype.com
+49 (0) 6172 484.418
Sprint
TM
Sans Serif | Bold Weight |
Script Details |
Linotype Library GmbH
www.linotype.com
info@linotype.com
+49 (0) 6172 484.418
Stadion
TM
Slab Serif-Sans Serif Hybrid |
Bold Weight | Condensed
Linotype Library GmbH
www.linotype.com
info@linotype.com
+49 (0) 6172 484.418
ITC Stone
®
Sans Bold Italic
Sans Serif | Slight Modulation |
Heavier Bold Weight |
Linotype Library GmbH
www.linotype.com
info@linotype.com
+49 (0) 6172 484.418
65
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3 TSF_MOOD 2_pp056–089_.qxd 8/16/05 9:39 PM Page 65
(Provision) Type Style Finder
L805.130 / 4228
Moods Sporty
Linotype Atomatic
TM
Sans Serif | Bold Weight |
Squared Bold | Stylized Joints |
Italic Posture |
Linotype Library GmbH
www.linotype.com
info@linotype.com
+49 (0) 6172 484.418
Tempo Heavy Condensed
Italic
Sans Serif | Heavier Bold
Weight | Moderate Posture |
Linotype Library GmbH
www.linotype.com
info@linotype.com
+49 (0) 6172 484.418
Trade Gothic
TM
Bold #2
Oblique
Sans Serif | Bold Weight | Italic |
Slightly Condensed
Linotype Library GmbH
www.linotype.com
info@linotype.com
+49 (0) 6172 484.418
Linotype Univers
TM
121
Ultra Light Condensed Italic
Sans Serif | Ultra Light Weight |
Condensed |
Linotype Library GmbH
www.linotype.com
info@linotype.com
+49 (0) 6172 484.418
Veto
TM
Regular
Sans Serif | Medium Weight |
Sharp Terminals |
Linotype Library GmbH
www.linotype.com
info@linotype.com
+49 (0) 6172 484.418
Linotype Spitz
TM
Medium
Sans Serif | Bold Weight |
Condensed | Abrupt Joints |
Linotype Library GmbH
www.linotype.com
info@linotype.com
+49 (0) 6172 484.418
66
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3 TSF_MOOD 2_pp056–089_.qxd 8/16/05 9:21 PM Page 66

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