Type Style Finder

(Provision) Type Style Finder

CL905.042 / 4108

Most typefaces associated with the corporate environment are sans serif,

as they are devoid of embellishments and most often exhibit a uniform

stroke weight and optically uniform widths. These characteristics result in

a formal simplicity and neutrality that helps communicate the corporate

sense of professionalism. Because of their uniform stroke weight—and

hence, little contrast—sans serifs appear strong, without the potentially

brittle quality of the junctures as thin strokes meet thick. Their x-heights

tend to be larger, creating a more open, accessible, and legible quality

compared to most serif faces. Many sans-serif families are extensive, offer-

ing a variety of weights and widths that allow designers to differentiate

information and introduce visual contrast without sacrificing overall formal

unity. The result is a consistency that speaks to corporate dependability

and competence. Serif faces, however, may often be used in corporate com-

munications, as their overtly classical qualities inspire a sense of history—

the association being the business “track record.” While older serifs tend

to feel more organic, transitional and modern serifs, with their sharper

serifs, greater stroke contrast and modulation, and upright axes, help convey

this conservative quality with a more modern look.

Austerity and simplicity are the hallmarks of corporate type. These

qualities convey notions of authority, credibility, and neutrality that

reinforce the image of the corporate environment as a place where

business gets done. Corporate typefaces are no-nonsense, strong,

and safe, connoting dependability as well as directness. Classical over-

tones in a corporate typeface lend a sense of precedent and stability.

Newsletter Cover

top, and detail, bottom

Gorska Design

Caryl Gorska

San Francisco USA

Corporate

Concepts

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(Provision) Type Style Finder

L805.130 / 4228

Rogue Serif Light

Slab Serif | Condensed |

Bold Weight |

Device

www.devicefonts.co.uk

[e-mail]

44 (0) 7979.602.272

Aaux Office Medium

Slab Serif | Condensed |

Medium Weight |

T.26 Digital Type Foundry

www.t26.com

[e-mail]

888.T26.FONT

Cynapse Bold

Stylized Sans Serif |

Condensed | Medium Weight |

T.26 Digital Type Foundry

www.t26.com

[e-mail]

888.T26.FONT

Interviewer Regular

Stylized Serif | Pronounced

Contrast | Medium Weight |

T.26 Digital Type Foundry

www.t26.com

[e-mail]

888.T26.FONT

Kaiser Regular

Sans Serif | Slightly

Condensed | Medium Weight |

T.26 Digital Type Foundry

www.t26.com

[e-mail]

888.T26.FONT

Univers

TM

55 Roman

Sans Serif | Medium Weight |

Slightly Squared Shoulders|

Linotype Library GmbH

www.linotype.com

[e-mail]

+49 (0) 6172 484.418

Type Style Finder

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(Provision) Type Style Finder

L805.130 / 4228

Concepts Corporate

Pilgrim Regular

Sans Serif | Slightly

Condensed | Medium Weight |

T.26 Digital Type Foundry

www.t26.com

[e-mail]

888.T26.FONT

Alias Union Medium

Serif | Pronounced Contrast |

Bolder Medium Weight |

T.26 Digital Type Foundry

www.t26.com

[e-mail]

888.T26.FONT

Alias Union Medium

Small Caps

Serif | Pronounced Contrast |

Bolder Medium Weight |

T.26 Digital Type Foundry

www.t26.com

[e-mail]

888.T26.FONT

Bauer Bodoni

TM

Roman

Serif | Extreme Contrast |

Upright Axis |

Linotype Library GmbH

www.linotype.com

[e-mail]

+49 (0) 6172 484.418

Compatil

TM

Fact Regular

Sans Serif | Medium Weight |

Uniform Strokes |

Linotype Library GmbH

www.linotype.com

[e-mail]

+49 (0) 6172 484.418

Trade Gothic

TM

Roman

Sans Serif | Medium Weight |

Uniform Strokes |

Linotype Library GmbH

www.linotype.com

[e-mail]

+49 (0) 6172 484.418

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(Provision) Type Style Finder

L805.130 / 4228

Type Style Finder

Compatil

TM

Letter Regular

Slab Serif | Medium Weight |

Slight Contrast |

Linotype Library GmbH

www.linotype.com

[e-mail]

+49 (0) 6172 484.418

Compatil

TM

Text Regular

Serif | Medium Weight |

Noticeable Contrast |

Linotype Library GmbH

www.linotype.com

[e-mail]

+49 (0) 6172 484.418

Diverda

TM

Sans Std Italic

Sans Serif | Medium Weight |

Slight Contrast | Occasional

Serif Detail |

Linotype Library GmbH

www.linotype.com

[e-mail]

+49 (0) 6172 484.418

Diverda

TM

Sans Std Regular

Sans Serif | Medium Weight |

Uniform Strokes |

Linotype Library GmbH

www.linotype.com

[e-mail]

+49 (0) 6172 484.418

Diverda

TM

Serif Std

Regular Italic

Slab Serif | Medium Weight |

Slight Contrast

Linotype Library GmbH

www.linotype.com

[e-mail]

+49 (0) 6172 484.418

Frutiger

TM

45 Light

Sans Serif | Uniform Strokes |

Sharp Terminals |

Linotype Library GmbH

www.linotype.com

[e-mail]

+49 (0) 6172 484.418

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(Provision) Type Style Finder

L805.130 / 4228

Concepts Corporate

Janson Text

TM

55 Roman

Serif | Medium Weight |

Moderate Contrast |

Linotype Library GmbH

www.linotype.com

[e-mail]

+49 (0) 6172 484.418

ITC Officina

®

Sans Book

Sans Serif | Lighter Medium

Weight | Slightly Condensed |

Turned Terminals |

Linotype Library GmbH

www.linotype.com

[e-mail]

+49 (0) 6172 484.418

Rotis

®

Sans 55 Roman

Sans Serif | Medium Weight |

Slight Contrast |

Slightly Condensed |

Linotype Library GmbH

www.linotype.com

[e-mail]

+49 (0) 6172 484.418

Linotype Syntax

TM

Regular

Sans Serif | Medium Weight |

Uniform Strokes |

Linotype Library GmbH

www.linotype.com

[e-mail]

+49 (0) 6172 484.418

MVB Verdigris OsF

Serif | Medium Weight |

Noticeable Contrast |

MVB Fonts

www.mvbfonts.com

[e-mail]

510.525.4288

MVB Verdigris OsF Italic

Serif | Medium Weight |

Noticeable Contrast |

MVB Fonts

www.mvbfonts.com

[e-mail]

510.525.4288

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