(Provision) Type Style Finder
CL905.042 / 4108
Most typefaces associated with the corporate environment are sans serif,
as they are devoid of embellishments and most often exhibit a uniform
stroke weight and optically uniform widths. These characteristics result in
a formal simplicity and neutrality that helps communicate the corporate
sense of professionalism. Because of their uniform stroke weight—and
hence, little contrast—sans serifs appear strong, without the potentially
brittle quality of the junctures as thin strokes meet thick. Their x-heights
tend to be larger, creating a more open, accessible, and legible quality
compared to most serif faces. Many sans-serif families are extensive, offer-
ing a variety of weights and widths that allow designers to differentiate
information and introduce visual contrast without sacrificing overall formal
unity. The result is a consistency that speaks to corporate dependability
and competence. Serif faces, however, may often be used in corporate com-
munications, as their overtly classical qualities inspire a sense of history—
the association being the business “track record.” While older serifs tend
to feel more organic, transitional and modern serifs, with their sharper
serifs, greater stroke contrast and modulation, and upright axes, help convey
this conservative quality with a more modern look.
Austerity and simplicity are the hallmarks of corporate type. These
qualities convey notions of authority, credibility, and neutrality that
reinforce the image of the corporate environment as a place where
business gets done. Corporate typefaces are no-nonsense, strong,
and safe, connoting dependability as well as directness. Classical over-
tones in a corporate typeface lend a sense of precedent and stability.
Newsletter Cover
top, and detail, bottom
Gorska Design
Caryl Gorska
San Francisco USA
Corporate
Concepts
90
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(Provision) Type Style Finder
L805.130 / 4228
Rogue Serif Light
Slab Serif | Condensed |
Bold Weight |
Device
www.devicefonts.co.uk
rianhughes@aol.com
44 (0) 7979.602.272
Aaux Office Medium
Slab Serif | Condensed |
Medium Weight |
T.26 Digital Type Foundry
www.t26.com
info@t26.com
888.T26.FONT
Cynapse Bold
Stylized Sans Serif |
Condensed | Medium Weight |
T.26 Digital Type Foundry
www.t26.com
info@t26.com
888.T26.FONT
Interviewer Regular
Stylized Serif | Pronounced
Contrast | Medium Weight |
T.26 Digital Type Foundry
www.t26.com
info@t26.com
888.T26.FONT
Kaiser Regular
Sans Serif | Slightly
Condensed | Medium Weight |
T.26 Digital Type Foundry
www.t26.com
info@t26.com
888.T26.FONT
Univers
TM
55 Roman
Sans Serif | Medium Weight |
Slightly Squared Shoulders|
Linotype Library GmbH
www.linotype.com
info@linotype.com
+49 (0) 6172 484.418
Type Style Finder
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(Provision) Type Style Finder
L805.130 / 4228
Concepts Corporate
Pilgrim Regular
Sans Serif | Slightly
Condensed | Medium Weight |
T.26 Digital Type Foundry
www.t26.com
info@t26.com
888.T26.FONT
Alias Union Medium
Serif | Pronounced Contrast |
Bolder Medium Weight |
T.26 Digital Type Foundry
www.t26.com
info@t26.com
888.T26.FONT
Alias Union Medium
Small Caps
Serif | Pronounced Contrast |
Bolder Medium Weight |
T.26 Digital Type Foundry
www.t26.com
info@t26.com
888.T26.FONT
Bauer Bodoni
TM
Roman
Serif | Extreme Contrast |
Upright Axis |
Linotype Library GmbH
www.linotype.com
info@linotype.com
+49 (0) 6172 484.418
Compatil
TM
Fact Regular
Sans Serif | Medium Weight |
Uniform Strokes |
Linotype Library GmbH
www.linotype.com
info@linotype.com
+49 (0) 6172 484.418
Trade Gothic
TM
Roman
Sans Serif | Medium Weight |
Uniform Strokes |
Linotype Library GmbH
www.linotype.com
info@linotype.com
+49 (0) 6172 484.418
92
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(Provision) Type Style Finder
L805.130 / 4228
Type Style Finder
Compatil
TM
Letter Regular
Slab Serif | Medium Weight |
Slight Contrast |
Linotype Library GmbH
www.linotype.com
info@linotype.com
+49 (0) 6172 484.418
Compatil
TM
Text Regular
Serif | Medium Weight |
Noticeable Contrast |
Linotype Library GmbH
www.linotype.com
info@linotype.com
+49 (0) 6172 484.418
Diverda
TM
Sans Std Italic
Sans Serif | Medium Weight |
Slight Contrast | Occasional
Serif Detail |
Linotype Library GmbH
www.linotype.com
info@linotype.com
+49 (0) 6172 484.418
Diverda
TM
Sans Std Regular
Sans Serif | Medium Weight |
Uniform Strokes |
Linotype Library GmbH
www.linotype.com
info@linotype.com
+49 (0) 6172 484.418
Diverda
TM
Serif Std
Regular Italic
Slab Serif | Medium Weight |
Slight Contrast
Linotype Library GmbH
www.linotype.com
info@linotype.com
+49 (0) 6172 484.418
Frutiger
TM
45 Light
Sans Serif | Uniform Strokes |
Sharp Terminals |
Linotype Library GmbH
www.linotype.com
info@linotype.com
+49 (0) 6172 484.418
93
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(Provision) Type Style Finder
L805.130 / 4228
Concepts Corporate
Janson Text
TM
55 Roman
Serif | Medium Weight |
Moderate Contrast |
Linotype Library GmbH
www.linotype.com
info@linotype.com
+49 (0) 6172 484.418
ITC Officina
®
Sans Book
Sans Serif | Lighter Medium
Weight | Slightly Condensed |
Turned Terminals |
Linotype Library GmbH
www.linotype.com
info@linotype.com
+49 (0) 6172 484.418
Rotis
®
Sans 55 Roman
Sans Serif | Medium Weight |
Slight Contrast |
Slightly Condensed |
Linotype Library GmbH
www.linotype.com
info@linotype.com
+49 (0) 6172 484.418
Linotype Syntax
TM
Regular
Sans Serif | Medium Weight |
Uniform Strokes |
Linotype Library GmbH
www.linotype.com
info@linotype.com
+49 (0) 6172 484.418
MVB Verdigris OsF
Serif | Medium Weight |
Noticeable Contrast |
MVB Fonts
www.mvbfonts.com
info@mvbfonts.com
510.525.4288
MVB Verdigris OsF Italic
Serif | Medium Weight |
Noticeable Contrast |
MVB Fonts
www.mvbfonts.com
info@mvbfonts.com
510.525.4288
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