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A quality of artificiality can stem from anything at all that refutes a sense
of the natural. In typefaces, this can mean proportions between the distribu-
tion of stroke weights being reversed; odd proportions between counters
or exaggerated changes in body width among letters; dramatically geometric,
angular, or abrupt junctures between strokes; or decorative inclusions that
allude to mechanical or manmade parts. Because the historical derivation
of such proportions creates an expectation of “naturalness,” typefaces whose
construction is purposely off will feel unnatural or contrived. Extremes
of proportion, or stroke structure that pushes the limits of recognizability,
may also seem artificial. Some typefaces that exhibit illustrative details,
such as highlights or outlines, will seem unnatural or made from a synthetic
material, such as plastic. Conversely, very neutral typefaces—lacking in
modulation or detail—may seem lifeless and therefore artificial.
Machines, synthetic materials, gadgets, technology: these are some of
the manifestations of “artificial,” anything that doesn’t occur in nature.
Artificial things sometimes lack vitality, appearing dead or static; but
overly contrived forms—ones that clearly show evidence of being man-
made—also appear fake. Artificial can be fun, but it can run the risk of
appearing un-genuine or false.
Event Collateral
top, and detail, bottom
Crush
Chris Pelling, design and
art direction
Brighton England
Artificial
Concepts
114
(Provision) Type Style Finder
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Robot Monster
Graphic Slab Serif |
Extended | Bold Weight |
Nick’s Fonts
www.nicksfonts.com
Drexler Regular
Stylized Sans Serif |
All Lowercase |
Medium Weight |
Device
www.devicefonts.co.uk
rianhughes@aol.com
44 (0) 7979.602.272
P22 Hedonic Medium
Stylized Sans Serif |
Lighter Medium Weight |
P22 Type Foundry
www.p22.com
p22@p22.com
800.P22.5080
Substation
Graphic | Caps and Alternates |
Medium Weight |
Device
www.devicefonts.co.uk
rianhughes@aol.com
44 (0) 7979.602.272
Linotype Orbit
TM
Light
Sans Serif | Light Weight |
Dot Details |
Linotype Library GmbH
www.linotype.com
info@linotype.com
+49 (0) 6172 484.418
Gimp Round Black
Serif–Sans Serif Hybrid |
Erratic Weight |
Garage Fonts Type Foundry
www.garagefonts.com
info@garagefonts.com
800.681.9375
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Concepts Artificial
Droplet Closed
Stylized Sans Serif |
Pronounced Contrast |
Bold Weight |
T.26 Digital Type Foundry
www.t26.com
info@t26.com
888.T26.FONT
Klaxon Two
Graphic Sans Serif |
Medium Weight | Modular
Stroke and Joint Structure |
Device
www.devicefonts.co.uk
rianhughes@aol.com
44 (0) 7979.602.272
Tonic Ingear
Graphic | Light Weight |
T.26 Digital Type Foundry
www.t26.com
info@t26.com
888.T26.FONT
Orbital
Graphic | Medium Weight |
The Chank Company
www.chank.com
friendlyfolks@chank.com
877.GO.CHANK
UNDA Triangle
Graphic | Uniform Cap and
Lowercase Heights |
T.26 Digital Type Foundry
www.t26.com
info@t26.com
888.T26.FONT
Ecliptica Round
Stylized Sans Serif | Extra
Condensed | Bold Weight |
Garage Fonts Type Foundry
www.garagefonts.com
info@garagefonts.com
800.681.9375
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Type Style Finder
Amorphous
Stylized Sans Serif | All Caps |
Bold Weight |
Device
www.devicefonts.co.uk
rianhughes@aol.com
44 (0) 7979.602.272
Entropy Regular
Graphic | Medium Weight |
T.26 Digital Type Foundry
www.t26.com
info@t26.com
888.T26.FONT
Tiraso Allegre
Graphic | Medium Weight |
T.26 Digital Type Foundry
www.t26.com
info@t26.com
888.T26.FONT
Shipflat Regular
Graphic | Black Weight |
Inline Texture Detail |
T.26 Digital Type Foundry
www.t26.com
info@t26.com
888.T26.FONT
Popgod Regular
Stylized Sans Serif | Bold
Weight | Slightly Extended |
Device
www.devicefonts.co.uk
rianhughes@aol.com
44 (0) 7979.602.272
Linotype Cineplex
TM
Regular
Sans Serif | Uniform Light
Weight | Rounded Terminals |
Linotype Library GmbH
www.linotype.com
info@linotype.com
+49 (0) 6172 484.418
117
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Concepts Artificial
Isonorm
TM
Regular
Sans Serif | Uniform Medium
Weight | Rounded Terminals |
Slightly Condensed |
Linotype Library GmbH
www.linotype.com
info@linotype.com
+49 (0) 6172 484.418
Linotype Konflikt
TM
Graphic | Structural
Combination | Bold Weight |
Erratic Posture |
Linotype Library GmbH
www.linotype.com
info@linotype.com
+49 (0) 6172 484.418
Ned
TM
Std
Sans Serif | Light Weight |
Hexagonal Curves |
Linotype Library GmbH
www.linotype.com
info@linotype.com
+49 (0) 6172 484.418
Ultranova Regular
Stylized Sans Serif |
Condensed | Medium Weight |
T.26 Digital Type Foundry
www.t26.com
info@t26.com
888.T26.FONT
JY Circles
Graphic | Condensed |
JY&A Fonts
www.jyanet.com/fonts
Qwerty One
Graphic | Bitmap Structure |
Shaded Inline |
T.26 Digital Type Foundry
www.t26.com
info@t26.com
888.T26.FONT
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