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Type Style Finder by Timothy Samara

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Typefaces from Hollywood’s heyday, for the most part, are stylized and
decorative. They include condensed sans-serif and serif forms with a
great deal of stroke contrast and abrupt junctures, as well as a host of
script faces that are elegant and highly refined—the kind of typefaces
commonly used for film posters and advertising. Many of these faces
are holdovers from Deco and Moderne, with a streamlined quality that
carries some aspects of the Machine Age forward and evolves them into
less austere forms with greater character and panache. Geometric sans
serifs give way to more humanistic versions that incorporate serif details
in the lowercase, as in Franklin Gothic. Gothic/serif hybrids, such as
Copperplate—uniform-weight, all-capital sans serifs with truncated,
almost vestigial, serifs—are also common, especially in the context of
industry and municipal design work.
The glamour and style of the film industrys golden era—embodied
in the films of Fairbanks, Garbo, and Astaire—are complemented and
countered by the harsh realities of the Great Depression and World
Wars. In type and color, a range of elegant and drab aspects comes
together to encapsulate this contradictory time.
Print Collateral
top, and detail, bottom
Studio Flux (Now ODO)
John Moes, Holly Robbins
Minneapolis USA
Hollywood
Heyday
Time
+
Context
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7 TSF_TIME 2_192–223_.qxd 9/14/05 10:08 AM Page 204
Laureate Three
Stylized Sans Serif |
Extra Light Weight | All Caps
T.26 Digital Type Foundry
www.t26.com
info@t26.com
888.T26.FONT
Keester Black
Stylized Sans Serif | Heavy
Bold Weight |
Pronounced Contrast |
The Chank Company
www.chank.com
friendlyfolks@chank.com
877.GO.CHANK
Bernhard Modern
TM
Roman
Serif | Medium Weight |
Modulation | Abrupt Joints |
Linotype Library GmbH
www.linotype.com
info@linotype.com
+49 (0) 6172 484.418
Bernhard Fashion
Sans Serif | Ultra Light
Weight | Uniform Strokes |
Exaggerated Proportions |
Linotype Library GmbH
www.linotype.com
info@linotype.com
+49 (0) 6172 484.418
Laundrette
Stylized Geometric Serif |
Mixed Width | Pronounced
Contrast | Bold Weight |
The Chank Company
www.chank.com
friendlyfolks@chank.com
877.GO.CHANK
Artemisia
Script–Sans Serif Hybrid |
Uniform Light Weight |
Nick’s Fonts
www.nicksfonts.com
Type Style Finder
205
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7 TSF_TIME 2_192–223_.qxd 8/17/05 4:13 PM Page 205
Time
+
Context Hollywood Heyday
De Rigueur
Stylized Sans Serif |
Dislocated Joints |
Black Weight |
Nick’s Fonts
www.nicksfonts.com
Londonderry Air
Script–Sans Serif Hybrid |
Uniform Light Weight |
Nick’s Fonts
www.nicksfonts.com
ITC Hornpype
TM
Graphic Serif | Black Weight |
Moderate Contrast | Inline
Detail | Modulated Contours |
Linotype Library GmbH
www.linotype.com
info@linotype.com
+49 (0) 6172 484.418
Nord Express
Graphic | Extended |
Solid-Outline Hybrid |
Nick’s Fonts
www.nicksfonts.com
LTC Spire
Serif | Extreme Contrast |
Extra Condensed |
P22 Type Foundry
www.p22.com
p22@p22.com
800.P22.5080
Industrie No.35
Stylized Sans Serif | Extra
Condensed | Mixed Case with
Selected Alternates |
The Chank Company
www.chank.com
friendlyfolks@chank.com
877.GO.CHANK
206
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7 TSF_TIME 2_192–223_.qxd 8/17/05 4:04 PM Page 206
Type Style Finder
Cocaine
Stylized Slab Serif | Erratic
Proportions | Pronounced Serifs |
The Chank Company
www.chank.com
friendlyfolks@chank.com
877.GO.CHANK
Radiogram Regular
Stylized Sans Serif | Pronounced
Contrast | Extra Condensed |
Device
www.devicefonts.co.uk
rianhughes@aol.com
44 (0) 7979.602.272
Bernhard Bold Condensed
Serif | Bold Weight |
Pronounced Contrast |
Condensed |
Linotype Library GmbH
www.linotype.com
info@linotype.com
+49 (0) 6172 484.418
Univers
TM
57 Condensed
Sans Serif | Medium Weight |
Uniform Strokes | Condensed |
Linotype Library GmbH
www.linotype.com
info@linotype.com
+49 (0) 6172 484.418
Burlington
TM
Serif | Medium Weight |
Pronounced Contrast |
Two-Weight-Stroke Inline |
Condensed |
Linotype Library GmbH
www.linotype.com
info@linotype.com
+49 (0) 6172 484.418
Jawbox
Graphic Sans Serif |
Pronounced Upper Emphasis |
Medium Weight |
The Chank Company
www.chank.com
friendlyfolks@chank.com
877.GO.CHANK
207
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Time
+
Context Hollywood Heyday
Metromedium #2 Roman
Sans Serif | Medium Weight |
Abrupt Joints |
Linotype Library GmbH
www.linotype.com
info@linotype.com
+49 (0) 6172 484.418
LTC Flash
Stylized Sans Serif | Brush
Detail | Medium Weight |
Acute Posture |
P22 Type Foundry
www.p22.com
p22@p22.com
800.P22.5080
ITC Vintage
TM
Sans Serif | Medium Weight |
Notable Contrast | Caps and
Small Caps |
Linotype Library GmbH
www.linotype.com
info@linotype.com
+49 (0) 6172 484.418
Egyptian Bold Condensed
Slab Serif | Black Weight |
Condensed |
Linotype Library GmbH
www.linotype.com
info@linotype.com
+49 (0) 6172 484.418
Peccadillo 24
Slab Serif | Extra Condensed |
Light Weight |
MVB Fonts
www.mvbfonts.com
info@mvbfonts.com
510.525.4288
Zephyr Openface
Serif | Light Weight |
Moderate Contrast | Inline
and Swash Details |
P22 Type Foundry
www.p22.com
p22@p22.com
800.P22.5080
TD
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