Type Style Finder

Typefaces from Hollywood’s heyday, for the most part, are stylized and

decorative. They include condensed sans-serif and serif forms with a

great deal of stroke contrast and abrupt junctures, as well as a host of

script faces that are elegant and highly refined—the kind of typefaces

commonly used for film posters and advertising. Many of these faces

are holdovers from Deco and Moderne, with a streamlined quality that

carries some aspects of the Machine Age forward and evolves them into

less austere forms with greater character and panache. Geometric sans

serifs give way to more humanistic versions that incorporate serif details

in the lowercase, as in Franklin Gothic. Gothic/serif hybrids, such as

Copperplate—uniform-weight, all-capital sans serifs with truncated,

almost vestigial, serifs—are also common, especially in the context of

industry and municipal design work.

The glamour and style of the film industry’s golden era—embodied

in the films of Fairbanks, Garbo, and Astaire—are complemented and

countered by the harsh realities of the Great Depression and World

Wars. In type and color, a range of elegant and drab aspects comes

together to encapsulate this contradictory time.

Print Collateral

top, and detail, bottom

Studio Flux (Now ODO)

John Moes, Holly Robbins

Minneapolis USA

Hollywood

Heyday

Time

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Laureate Three

Stylized Sans Serif |

Extra Light Weight | All Caps

T.26 Digital Type Foundry

www.t26.com

[e-mail]

888.T26.FONT

Keester Black

Stylized Sans Serif | Heavy

Bold Weight |

Pronounced Contrast |

The Chank Company

www.chank.com

[e-mail]

877.GO.CHANK

Bernhard Modern

TM

Roman

Serif | Medium Weight |

Modulation | Abrupt Joints |

Linotype Library GmbH

www.linotype.com

[e-mail]

+49 (0) 6172 484.418

Bernhard Fashion

Sans Serif | Ultra Light

Weight | Uniform Strokes |

Exaggerated Proportions |

Linotype Library GmbH

www.linotype.com

[e-mail]

+49 (0) 6172 484.418

Laundrette

Stylized Geometric Serif |

Mixed Width | Pronounced

Contrast | Bold Weight |

The Chank Company

www.chank.com

[e-mail]

877.GO.CHANK

Artemisia

Script–Sans Serif Hybrid |

Uniform Light Weight |

Nick’s Fonts

www.nicksfonts.com

Type Style Finder

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Time

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Context Hollywood Heyday

De Rigueur

Stylized Sans Serif |

Dislocated Joints |

Black Weight |

Nick’s Fonts

www.nicksfonts.com

Londonderry Air

Script–Sans Serif Hybrid |

Uniform Light Weight |

Nick’s Fonts

www.nicksfonts.com

ITC Hornpype

TM

Graphic Serif | Black Weight |

Moderate Contrast | Inline

Detail | Modulated Contours |

Linotype Library GmbH

www.linotype.com

[e-mail]

+49 (0) 6172 484.418

Nord Express

Graphic | Extended |

Solid-Outline Hybrid |

Nick’s Fonts

www.nicksfonts.com

LTC Spire

Serif | Extreme Contrast |

Extra Condensed |

P22 Type Foundry

www.p22.com

[e-mail]

800.P22.5080

Industrie No.35

Stylized Sans Serif | Extra

Condensed | Mixed Case with

Selected Alternates |

The Chank Company

www.chank.com

[e-mail]

877.GO.CHANK

206

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Type Style Finder

Cocaine

Stylized Slab Serif | Erratic

Proportions | Pronounced Serifs |

The Chank Company

www.chank.com

[e-mail]

877.GO.CHANK

Radiogram Regular

Stylized Sans Serif | Pronounced

Contrast | Extra Condensed |

Device

www.devicefonts.co.uk

[e-mail]

44 (0) 7979.602.272

Bernhard Bold Condensed

Serif | Bold Weight |

Pronounced Contrast |

Condensed |

Linotype Library GmbH

www.linotype.com

[e-mail]

+49 (0) 6172 484.418

Univers

TM

57 Condensed

Sans Serif | Medium Weight |

Uniform Strokes | Condensed |

Linotype Library GmbH

www.linotype.com

[e-mail]

+49 (0) 6172 484.418

Burlington

TM

Serif | Medium Weight |

Pronounced Contrast |

Two-Weight-Stroke Inline |

Condensed |

Linotype Library GmbH

www.linotype.com

[e-mail]

+49 (0) 6172 484.418

Jawbox

Graphic Sans Serif |

Pronounced Upper Emphasis |

Medium Weight |

The Chank Company

www.chank.com

[e-mail]

877.GO.CHANK

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Time

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Context Hollywood Heyday

Metromedium #2 Roman

Sans Serif | Medium Weight |

Abrupt Joints |

Linotype Library GmbH

www.linotype.com

[e-mail]

+49 (0) 6172 484.418

LTC Flash

Stylized Sans Serif | Brush

Detail | Medium Weight |

Acute Posture |

P22 Type Foundry

www.p22.com

[e-mail]

800.P22.5080

ITC Vintage

TM

Sans Serif | Medium Weight |

Notable Contrast | Caps and

Small Caps |

Linotype Library GmbH

www.linotype.com

[e-mail]

+49 (0) 6172 484.418

Egyptian Bold Condensed

Slab Serif | Black Weight |

Condensed |

Linotype Library GmbH

www.linotype.com

[e-mail]

+49 (0) 6172 484.418

Peccadillo 24

Slab Serif | Extra Condensed |

Light Weight |

MVB Fonts

www.mvbfonts.com

[e-mail]

510.525.4288

Zephyr Openface

Serif | Light Weight |

Moderate Contrast | Inline

and Swash Details |

P22 Type Foundry

www.p22.com

[e-mail]

800.P22.5080

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