The late 1990s and early twenty-first century find a return to naturalism,
spirituality, and concern for the future expressed in popular culture.
Clashing to some degree with styles from heavy commercialism and
exploding technology, the type and color of this period looks somewhat
to the past as well as to the potential of upcoming generations.
STIM Visual Communication
New York City USA
The New Age is pluralistic in style, a reflection of conflicting outlooks; this
dichotomy is mirrored in the typography of the present. At one end of the
spectrum, historically derivative typefaces abound, with a concentration in
humanistic serifs and strong display faces that hark back somewhat nostal-
gically to the 1930s, 1940s, and 1950s. Bold slab serifs and highly refined
serif text faces abound, along with a resurfacing of organic script faces.
These type styles seem to explore tried and true formal ideas, but evolved
and influenced by technology—often showing joint and terminal detailing
that are indicative of digital drawing. Hybrid forms, mixing details from
various styles, come together in a search for something new while honoring
the past—possibly an attempt to blend the simplicity and familiarity of
yesteryear with the advances of the sometimes scary present day. Sans serifs
in New Age style follow this trend as well, incorporating traditionally serif
forms, especially in their lowercase characters, while exhibiting proportional
shifts and peculiar terminal detailing that speaks to the potential of unex-
plored future design territory. Notably lighter serifs and sans serifs hint at
quiet contemplation and some trepidation.
(Provision) Type Style Finder
L805.130 / 4108
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