Type Style Finder

Kids

Playful, experimental, light hearted, direct, and a little independent—

typefaces and color that capture these aspects and appeal to kids

between four and ten years of age show movement and simplicity.

They also convey the effortlessness and energy of games and toys,

exploration, and kids’ growing sense of themselves as entities separate

from their parents.

Beverage Packaging

Smith Design

Laura Markley, design

Jim Olson, lettering

Mike Wepplo, illustration

Glenn Ridge [NJ] USA

Age Groups

232

An aspect of gaming or fun is the most common quality among typefaces

that are directed toward a youthful audience or that try to evoke this group

in communications. This fun element is rarely contrived in appearance,

however, as simplicity and artlessness are equally important. Often, an extra-

bold or black sans serif with geometric construction gives the appearance

of smiling or cute eyes in the apertures of the lowercase; indeed, relying

more on the lowercase tends to give the type a more childlike character.

But soft, oldstyle serifs, with less contrast, especially in semibold or bold

weights—in which their curves become more pronounced and rhythmic—

take on a cherubic quality. Similarly, rounded-terminal sans serifs achieve

this same formal quality. Typefaces from educational textbooks—slab serifs

and serif gothics found in nursery rhyme or storybooks—connote school

and education. For slightly older kids in this group who are reading and

participating in activities such as sports and computer games, and who

have been introduced to popular culture and entertainment, typefaces with

abstract details, geometric construction, and illustrative inclusions resonate.

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Strumpf

TM

Open

Graphic | Bold Weight |

Outline with Filled Counters |

Erratic Proportions |

Linotype Library GmbH

www.linotype.com

[e-mail]

+49 (0) 6172 484.418

Brubeck’s Cube

Graphic | Light Weight |

Outline | Extruded |

The Chank Company

www.chank.com

[e-mail]

877.GO.CHANK

ITC Static

TM

Graphic Slab Serif | Medium

Weight | Textured Contour |

Caps with Alternates |

Linotype Library GmbH

www.linotype.com

[e-mail]

+49 (0) 6172 484.418

Foonky Starred

Graphic | Bold Weight |

Device

www.devicefonts.co.uk

[e-mail]

44 (0) 7979.602.272

ITC Tyfa

TM

Medium

Serif | Notable Contrast |

Slight Modulation |

Linotype Library GmbH

www.linotype.com

[e-mail]

+49 (0) 6172 484.418

P22 Relax Regular

Stylized Sans Serif | Erratic

Weight | Pronounced Contrast |

P22 Type Foundry

www.p22.com

[e-mail]

800.P22.5080

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Age Groups Kids

Chantal Bold Italic

Stylized Sans Serif | Uniform

Weights | Erratic Baseline |

Caps and Small Caps |

Device

www.devicefonts.co.uk

[e-mail]

44 (0) 7979.602.272

P22 Vidro Regular

Graphic | Pronounced

Contrast | Erratic Weight |

P22 Type Foundry

www.p22.com

[e-mail]

800.P22.5080

JY Comic Pro

Stylized Sans Serif |

Uniform Weights | All Caps

with Bold Alternates |

JY&A Fonts

www.jyanet.com/fonts

August Regular

Script–Sans Serif Hybrid |

Moderate Contrast |

T.26 Digital Type Foundry

www.t26.com

[e-mail]

888.T26.FONT

Chascarillo

Graphic Script | Bold Weight |

Erratic Proportions |

Device

www.devicefonts.co.uk

[e-mail]

44 (0) 7979.602.272

Yellabelly

Script | Uniform Medium

Weight | Moderate Posture |

The Chank Company

www.chank.com

[e-mail]

877.GO.CHANK

234

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Type Style Finder

Marshmallow Superpuff

Stylized Sans Serif | Unicase with

Alternates | Medium Weight |

T.26 Digital Type Foundry

www.t26.com

[e-mail]

888.T26.FONT

Linotype Leggodt

TM

One

Graphic Sans Serif | Medium

Weight | Grid Construction |

Linotype Library GmbH

www.linotype.com

[e-mail]

+49 (0) 6172 484.418

Chwast Buffalo

TM

Black

Condensed

Sans Serif | Black Weight |

Serif Detail | Condensed |

Linotype Library GmbH

www.linotype.com

[e-mail]

+49 (0) 6172 484.418

Linotype Conrad

TM

Regular

Slab Serif | Medium Weight |

Modulation | Slight Italic Posture

Linotype Library GmbH

www.linotype.com

[e-mail]

+49 (0) 6172 484.418

F2F MadZine

TM

Fea r

Graphic | Bold Weight | Stroke

Distortion | Condensed |

Linotype Library GmbH

www.linotype.com

[e-mail]

+49 (0) 6172 484.418

Megan

Graphic | Bold Weight |

Pronounced Contrast |

Erratic Baseline |

The Chank Company

www.chank.com

[e-mail]

877.GO.CHANK

235

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Age Groups Kids

New Century Schoolbook

TM

Roman

Serif | Medium Weight |

Moderate Contrast |

Linotype Library GmbH

www.linotype.com

[e-mail]

+49 (0) 6172 484.418

Postino

TM

Slab Serif | Bold Weight |

Erratic Modulation |

Linotype Library GmbH

www.linotype.com

[e-mail]

+49 (0) 6172 484.418

P22 Stanyan Autumn Bold

Graphic | Light Weight |

Exaggerated Descenders |

P22 Type Foundry

www.p22.com

[e-mail]

800.P22.5080

Bawdy Bold

Stylized Sans Serif |

Bold Weight |

The Chank Company

www.chank.com

[e-mail]

877.GO.CHANK

ITC Surfboard

TM

Graphic | Bold Weight | Stroke

Distortion | Sharp Terminals |

Linotype Library GmbH

www.linotype.com

[e-mail]

+49 (0) 6172 484.418

Chauncy Decaf Medium

Graphic | Uniform Medium

Weight | Erratic Baseline |

The Chank Company

www.chank.com

[e-mail]

877.GO.CHANK

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