Chapter 2. The Benefits of TypePad
In This Chapter
Finding out where TypePad came from
Blogging with TypePad: the good and the bad
Understanding TypePad blog packages and pricing options
Getting the help you need
Whether you're blogging for personal pleasure or to help your business establish a solid online presence (or you're somewhere in between), this chapter gives you an overview of where TypePad came from and what it does well. We explain the pros and cons of using TypePad and discuss which pricing options and features are right for your blog.
Discovering the History of TypePad
If you've read much about TypePad, you may have heard of Six Apart, the company that produces TypePad. In 2001, husband-and-wife team Mena and Ben Trott were looking for a better way to manage Mena's personal blog, Dollarshort (www.dollarshort.org). In 2001, they developed and released Movable Type, a blogging platform geared toward people with a decent amount of technical know-how. The release of Movable Type was so well-received that Mena and Ben formed their own company, Six Apart, to support Movable Type (interestingly, Six Apart's name comes from the six-day span between Ben and Mena's birthdates).
About the same time that Movable Type was taking off, the rest of the world had been bitten by the blogging bug. Less experienced bloggers were eager for software similar to Movable Type, but they wanted one that didn't require advanced technical knowledge. With the addition of some new employees and some venture ...
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