Book description
For more than two decades, the type book of choice for design professionals and students
Typographic design has been a field in constant motion since Gutenberg first invented movable type. Staying abreast of recent developments in the field is imperative for both design professionals and students. Thoroughly updated to maintain its relevancy in today's digital world, Typographic Design, Fifth Edition continues to provide a comprehensive overview of every aspect of designing with type.
This Fifth Edition of the bestselling text in the field offers detailed coverage of such essential topicsas the anatomy of letters and type families, typographic syntax and communication, design aesthetics, and designing for legibility. Supplementing these essential topics are theoretical and structural problem-solving approaches by some of the leading design educators across the United States. Unwrapping the underlying concepts about typographic form and message, Typographic Design, Fifth Edition includes four pictorial timelines that illustrate the evolution of typography and writing within the context of world events—from the origins of writing more than 5,000 years ago to contemporary typographic applications.
Features in this new edition include:
A new chapter that analyzes typography on screen
New case studies featuring typographic design in books, information graphics, web design, and environmental design
New designer profiles that reveal innovative typographic design processes
Material presented in full color throughout with many new images
Table of contents
- Cover Page
- Title Page
- Copyright
- Dedication
- Contents
- Introduction
-
1: The Evolution of Typography
- From the origins of writing to Gutenberg's invention of movable type: 3150 B.C.-A.D.1450
- Typography from Gutenberg to the nineteenth century: A.D. 1450–1800
- The nineteenth century and the Industrial Revolution: A.D. 1800–1899
- Typography in the twentieth century: 1900–2000.
- A new century and millennium begin: 2000
- 2: The Anatomy of Typography
- 3: Syntax and Communication
-
4: Legibility
- Distinguishing characteristics of letters
- The nature of words
- Capital and lowercase letters
- Interletter and interword spacing
- Type size, line length, and interline spacing
- Weight
- Character width
- Italics and Obliques
- Legibility and color
- Justified and unjustified typography
- Paragraphs and indentions
- Legibility and electronic page design
- Typographic details
- 5: The Typographic Grid
- 6: The Typographic Message
- 7: Typographic Technology
- 8: Typography on Screen
- 9: Case Studies in Typographic Design
-
10: Typographic Design Education
- Generation of a typographic sign from a gestural mark
- Letter/digit configurations
- Urban letterform studies
- Inventing sign systems
- Letterform analysis
- Flowering typography
- Sequential typographic forms in space
- Visual organization and grid structures
- Introduction to systems design
- Designing with a single letter
- Typography and image transformations
- Experimental compositions with found typography
- Syntactic explorations using onomatopoeic terms
- Type chronology booklet
- Expressive typography: form amplifies message
- Computer improvisation and manipulation
- Observing systems in our surroundings
- Interpretive typography: exploring legibility and impact
- Symphony poster series
- Information design: changing typographic parameters
- Typographic cubes
- Calendar typography
- Unity of form and communication
- Typeface history posters
- Self-initiated typographic identity program: Holland Air
- Type in motion
- Blending Latin and non-Latin typographic forms
- Type and image in the third dimension
- Comparative relationships: type and image
- Directional poster: from your house to the university
- Graphic-design history posters and booklet
- Animated Web site pages
- Typezine: my favorite typeface
- Type history posters
- Typeface design: mind/machine
- Experimental typographic system
- Banknote design
- Type as metaphor
- Form and counterform, scale and proportion: “Ne var, ne yok?”
- 11: Typographic Design Process
-
12: Type Specimens
- Old Style
- Adobe Garamond
- Adobe Minion Display Regular
- Additional Old Style fonts
- Sans Serif
- Univers 55
- Meta Normal
- Futura Book
- Additional Sans Serif fonts
- Transitional
- Baskerville Regular
- Georgia Regular
- Additional Transitional fonts
- Modern
- Bauer Bodoni Regular
- Additional Modern fonts
- Egyptian
- Serifa Roman
- Archer Book
- Additional Egyptian fonts
- Selected Decorative fonts
- A chronology of typeface designs
- Glossary
- Bibliography
- Picture Credits
- Index
Product information
- Title: Typographic Design: Form and Communication, 5th Edition
- Author(s):
- Release date: November 2011
- Publisher(s): Wiley
- ISBN: 9780470648216
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