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Typographic Design: Form and Communication, 6th Edition
book

Typographic Design: Form and Communication, 6th Edition

by Rob Carter, Philip B. Meggs, Ben Day, Sandra Maxa, Mark Sanders
September 2014
Intermediate to advanced content levelIntermediate to advanced
352 pages
13h 27m
English
Wiley
Content preview from Typographic Design: Form and Communication, 6th Edition

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Legibility

Typographic legibility is widely misunderstood and often neglected by designers. Yet it is a subject that requires careful study and constant evaluation. Legibility is achieved by controlling the qualities and attributes inherent in typography that make type readable. These attributes make it possible for a reader to comprehend typographic forms with the least amount of difficulty.

Typographers and designers have a definite responsibility to their readers to communicate as clearly and appropriately as possible. This responsibility is suggested by Henry David Thoreau in Walden: “A written word is the choicest of relics. It is something at once more intimate with us and more universal than any other work of art.”

BASIC PRINCIPLES OF LEGIBILITY

As signs representing sounds in spoken language, letters are basic to legible typography. The primary purpose of a letterform is to convey a recognizable meaning to the mind. Therefore, letterforms must be designed with clarity, each being distinct within the alphabet. The contrast among individual characters makes it possible for the reader to decipher written information without confusion.

The most legible typefaces are those timeless examples characterized by three qualities upon which legibility is dependent: contrast, simplicity, and proportion. These typefaces exemplify beautiful and functional letterforms. A close look at typefaces such as Garamond, Baskerville, and Bodoni will reveal why their forms are as vital now ...

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Publisher Resources

ISBN: 9781118715765Purchase bookOtherOther