THE LETTER22 Using display versions

TITLING AND DISPLAY VERSIONS of text type have been designed to look good at display sizes (i.e., above 14 or 16 point); specifically, they have been refined in their details, especially in the design and weight of their serifs. Text typefaces, when enlarged to display sizes, will have thicker details; this is because the letterforms need to hold their own in body type sizes. Thus (depending on the typestyle), they may not translate especially well when enlarged beyond their intended size range. Use titling and display versions whenever possible.

ProjectCover

CompanyHopkins/Baumann

Creative DirectorsWill Hopkins and Mary K. Baumann

ImagesCorbis, Historical Picture Archive

ClientKids Discover

This condensed ...

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