THE WORD32 Hierarchy using contrast
HIGHER CONTRAST SEPARATES background from foreground. Separation can also be emphasized using outlines, hard drop shadows, soft drop shadows, and any combination of these effects. Especially when there is a complex background, whether an image or typographic texture, extra care must be taken to create sufficient contrast between the type and what is behind it.
ProjectShow poster
CompanyAlphabet Arm Design
Art DirectorAaron Belyea
DesignerRyan Frease
ClientThe Boston Conservatory
A “faux” sign provides a strong background contrast for the text; an interesting mix of styles uses outlines and drop shadows to stand out.
ProjectCover
CompanyHopkins/Baumann
Creative DirectorWill Hopkins and Mary K. Baumann
Designer ...
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