July 2009
Beginner
208 pages
5h 24m
English
Content preview from Typography EssentialsBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
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THE WORD40 Vertical stacking
OFTEN DONE FOR THE SAKE OF CONVENIENCE or because of ignorance, vertical stacking is generally inadvisable. Because different letters have significantly different widths, centered vertical stacking creates ugly shapes with neither vertical nor horizontal alignment. A much better solution is simply to turn the type on its side so that its baseline remains intact (this helps the reader, too). However, as with all rules, this rule, too, can be successfully broken.
ProjectFeature spread
Design DirectorAmy Rosenfeld
Art DirectorHylah Hill
PhotographerWendell T. Webber
ClientThis Old House
This clever headline treatment vertically “skewers” letters colored to look like vegetables ready for the backyard barbecue.
Project ...
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