Ubiquitous Computing at Dai Nippon Magitti

Dai Nippon Printing (DNP) is one of the world’s leading commercial printing companies with $16 billion annual revenue in 2009 and more than 40,000 employees. DNP prints a variety of products (catalogs, books, magazines, holograms, packaging) on any medium: paper, metal, glass, and tree bark—anything but air. DNP’s businesses utilize a wide range of digital technologies, including the production of shadow masks for digital displays and light scattering for display backlights. One of the growth areas in which DNP is leveraging its business and technologies is “rich media” services—the combination of text, graphics, animation, video, and audio in interactive information systems.

DNP and PARC began collaborating ...