Ubiquitous Computing for Business: Find New Markets, Create Better Businesses, and Reach Customers Around The World 24-7-365

5. Missing Ingredients

Later, I realized that the mission had to end in a let-down because the real barrier wasn’t in the sky, but in our knowledge and experience of supersonic flight.

—Chuck Yeager, test pilot¹

The research community has demonstrated the technical feasibility of personalized context-aware services. From a business perspective, the next question we should ask is, how much needs to be invested to commercialize these concepts? A completely accurate answer isn’t possible because it hasn’t been entirely done before, but we can at least characterize the difficulty of the problem and get a sense of the rough boundaries.

Inaccuracy: When Does “Almost” Count, Outside of Horseshoes and Hand Grenades?

Despite the amazing growth in the ...