Later, I realized that the mission had to end in a let-down because the real barrier wasn’t in the sky, but in our knowledge and experience of supersonic flight.
—Chuck Yeager, test pilot1
The research community has demonstrated the technical feasibility of personalized context-aware services. From a business perspective, the next question we should ask is, how much needs to be invested to commercialize these concepts? A completely accurate answer isn’t possible because it hasn’t been entirely done before, but we can at least characterize the difficulty of the problem and get a sense of the rough boundaries.
Despite the amazing growth in the ...