Chapter 3

Visual Design

“What makes good visual design? Visual design, unlike art, should not be subjective. It has to accomplish a particular purpose such as solving problems, educating, or explaining a new feature. Good visual design communicates in a way that produces its intended result.”

—JODI HERSH

People often confuse user interface design with graphic design and therefore assume that UI design is a subjective art that requires extensive training and talent. Nearly all points in this misconception are true: Visual design is an important part of UI design. Graphic designers have extensive training and talent in visual communication. Certainly part of graphic design is a subjective art—and unless you have substantial training and experience, ...

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