Chapter 11ONE, TWO, THREE MINDS
I wondered how many books have been published on positive thinking? Intuitively I figured the answer would be somewhere in the region of quite a lot. One result from my Google search stated that unit sales of self‐help books have grown at a compound annual growth rate of 11 percent in six years, reaching 18.6 million in 2019.1 It's a huge market. One book alone, Norman Vincent Peale's The Power of Positive Thinking2 has sold millions of copies worldwide.
My introduction to this self‐help genre came in 1984 when I started an eight‐year career with the Combined Insurance Company of America. The founder and CEO at the time was self‐made millionaire W. Clement Stone. In 1959, he teamed up with another giant of ...
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