Chapter 14STAY IN THE NOW

What price for your attention?

An article in the Guardian1 stated how senior Google, Twitter, and Facebook programmers, those who helped make their technology so addictive, are disconnecting themselves from the very social media platforms that they themselves created.

In the article, Justin Rosenstein talks about how he had tweaked his laptop's operating system to ban himself from Snapchat, which he compares to heroin, and imposed limits on his use of Facebook. He was particularly aware of the allure of Facebook “likes,” which he describes as “bright dings of pseudo‐pleasure.” And Rosenstein should know; he was the Facebook engineer who created the “like” button in the first place, staying up all night coding a prototype ...

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