In 2003, in an increasingly competitive marketplace, Celebrity Cruises launched an initiative called 150 Tastes of Luxury. The initiative added additional service improvements to Celebrity’s premium cruise experience.
For more than a decade, Celebrity had been known for great service and exceptional cuisine, but this offering took these amenities to the next level. A holiday mood was set the moment the passenger stepped on board. Customers were greeted on deck with a chilled glass of champagne and delighted by new “tastes” everywhere they turned: cold towels and fresh sorbet poolside, sunset yoga and Pilates, expanded dining options that included sushi cafés and pasta and pizza bars. Shortly ...
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