August 2024
Intermediate to advanced
7 pages
13m
English
Overview
Is ageism hiding within your organization? Do ageist practices appear in your product development, talent strategy, or marketing, for example? Leaders will need to spot ageism as companies try to tap into the growing “longevity economy” — the value of the over-50 population as customers and workers. This framework covers five areas where ageism often lurks. Ask the suggested questions to uncover ageist practices that limit business growth and create a disconnect with customers and colleagues.
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